On March 25, 2025, France Télévisions made a significant announcement, stating that effective June 6, 2025, the logos of its historical channels—France 2, France 3, France 4, and France 5—will be replaced by a single brand logo: "france.tv." This move was revealed by the organization’s CEO, Delphine Ernotte Cunci, during a press conference where she described the change as a "small revolution" for the French public media landscape.
Ernotte emphasized the importance of evolving in response to the changing media consumption habits, particularly among younger audiences. “For a kid who's 15, the '.2' means nothing,” she remarked, noting the need to simplify and unify the brand identity of France Télévisions as it competes with various streaming platforms and social media.
Alongside the rebranding effort, a change in channel numbering will coincide with the switchover on June 6. This change is necessitated by the withdrawal of C8 and NRJ12 from the digital terrestrial television (DTT) service at the end of February 2025. Consequently, France 4 will take the position of Canal+ on remote controls, enabling a more logical sequence of channels from France 2 to France 5.
Despite the rebranding, Ernotte assured that the channels themselves will remain accessible to viewers, noting that “We are not going to erase the channels themselves.” However, the new single logo will be the only one visible on screens, marking a significant shift in France Télévisions’ brand strategy.
Special branded channels, including the 24-hour news channel Franceinfo and the children’s content brand Okoo, will retain their individual identities and logos, alongside the overseas channel La Première. The overarching goal is for this new brand approach to unify and strengthen the public broadcaster’s presence amid an increasing digital landscape.
Ernotte elaborated on the momentum derived from the successful launch of the france.tv platform, which has seen impressive growth since its inception. The platform, now attracting 36 million visitors per month, showcases a vast array of content and seeks to consolidate the audiovisual public's video offerings. By mid-2025, it will encompass additional content from INA, TV5 Monde, LCP, and France 24, further solidifying its place as France’s leading free streaming service.
“The unity brings strength, and our challenge is to be recognized,” Ernotte stated, drawing parallels to the BBC's approach where a unified brand helped it thrive in a competitive media territory. The update to the french identity serves to enhance visibility amongst viewers navigating modern platforms.
Future expansions planned for france.tv include more information programming and podcasts to engage a broader audience and accommodate evolving viewer preferences. With online consumption rising, especially among younger demographics—where nearly three-quarters engage with content digitally—this strategic pivot aims to make france.tv more appealing across diverse viewer habits.
The integration process for the rebranding will also encompass adaptations made to the platform's user interface, enhancing navigation and allowing for personalized content recommendations. Delphine Ernotte stressed the importance of fostering this digital engagement, particularly in the competition for viewers ensconced in a myriad of online habits.
As part of the restructuring, France 4 is set to be "augmented" with a dual format of programming catering both to children and cultural content. This strategic objective seeks to provide more educational material and relevant productions for audiences aged 8-12, enhancing its established role as a staple for French animation.
France Télévisions’ rebranding initiative emphasizes its commitment to evolving and adapting within an intricate media landscape, aiming to enhance public service broadcasting’s capability to resonate with contemporary viewers while ensuring it retains its diverse identities through maintained brand individuality.
Amid this transition, Ernotte remains coy about her future within the organization, suggesting she has yet to make a decision on seeking a third term as CEO. “I have a mandate, and I intend to exercise it until August 22,” she remarked, hinting that strategic future governance discussions loom on the horizon.
Looking forward, France Télévisions is poised to navigate the complexities of budget cuts and the implications of a proposed
