Ford Motor Company is undergoing significant changes, particularly with the introduction of its new electric Ford Explorer SUV, aiming to secure a strong foothold in the competitive SUV market. This revamped model not only signifies Ford's commitment to electric vehicles but also marks the brand's efforts to evolve amid phasing out traditional offerings like the Fiesta and Focus.
The Ford Explorer has been an American staple for over 30 years, known for its spaciousness and versatility. Historically thought of as one of the top choices for suburban families, the Explorer has evolved from its rugged origins to embrace modern engineering and technology. For the 2025 model year, Ford has refreshed both the exterior and interior of the Explorer, targeting consumers seeking stylish, practical solutions to their transport needs.
While the Explorer is relatively new to European markets, its introduction highlights the brand's shift toward larger SUVs. Aimed at competing with similarly sized vehicles like the VW ID.4, Hyundai Tucson, and Kia Sportage, the Ford Explorer is now equipped with state-of-the-art features, making it attractive to consumers who prioritize tech as well as performance.
The exterior design of the new Explorer embodies what many call futuristic aesthetics, characterized by its absence of traditional grilles—a design commonly seen across electric vehicles. The LED daytime running lights form distinctive shapes, and the car’s flat front panel prominently displays the brand’s logo. Compared to previous versions, the new design language piques interest and showcases Ford's modern approach.
Under the hood, the Explorer is available with two battery configurations: standard range (52kWh) and extended range (77kWh). The standard model boasts a range of about 375 kilometers, whereas the extended version claims up to 602 kilometers—an appealing attribute for long-distance drivers. Notably, during independent testing of the extended range Premium model, drivers achieved 437 kilometers, illustrating the vehicle's practical power consumption management.
Charging the Explorer is straightforward, taking only about 28 minutes to recharge from 10% to 80%. Nonetheless, the Explorer lacks the one-pedal driving feature many electric vehicles offer, which has some electric car enthusiasts yearning for enhancements on this front.
The interior of the Explorer has seen significant upgrades, as highlighted by the introduction of a standard 12.3-inch digital instrument cluster and Google-based infotainment system, both of which improve the driver's experience. One of the most exciting features on the upper trim levels is the innovative BlueCruise technology, allowing hands-free driving, albeit at an additional cost and subscription model for continued use.
Ford has invested heavily to introduce the Ford Digital Experience, which facilitates app integration and offers seamless streaming and internet access when parked. Such advanced technology not only elevates user-friendliness but also speaks to modern consumer expectations for connectivity and functionality.
The Explorer is offered in two main trims—Select and Premium—each boasting impressive specifications. The Select model, for example, features heated, powered driver's seating with massage capabilities, alongside 19-inch alloys and wireless phone charging. This high-level specification enhances the vehicle's appeal and positions it favorably against its competitors.
Despite its electric designation, drivers will appreciate the handling characteristics of the Explorer, including its slightly sporty demeanor. The electric SUV weighs 2.1 tons due to its battery placement under the floor, effectively lowering its center of gravity and enhancing driving stability. The expertise paid to the suspension ensures passengers enjoy comfortable rides without excessive jolts over bumps.
Current market conditions suggest Ford's shift toward electric vehicles will strategically position them well for future growth, especially as they contend with increasing competition. With the introduction of the Explorer and continued focus on electric offerings, Ford might well see its brand revive and gain relevance as environmental concerns drive consumer decisions.
Ford's long-standing reputation can bolster trust among buyers who may be apprehensive about transitioning to electric. The Explorer, as Ford's second major electric offering, demonstrates the company's dedication to preserving their iconic nameplate's legacy. Its blend of technology, practicality, and familiar brand identity may resonate with consumers as they make choices during this significant period for automotive innovation.
With upcoming innovations on the horizon, the Ford Explorer electric model symbolizes both change and continuity, keeping the spirit of one of America's favorite SUVs alive as it transitions boldly toward the new era of driving.