The bustling halls of Rennes Parc Expo are abuzz with activity as the Foire internationale de Rennes prepares to open its doors to visitors on March 22, 2025. This year's fair, running until March 30, is particularly special as it features India as the guest of honor, showcasing the vibrant culture and products of the subcontinent.
Basketball and colors are infused into every corner of the expo center, with decor inspired by Bollywood adding a festive atmosphere. "We have always opened the fair on time," reassured Caroline Burel, the communication and marketing officer at Rennes Parc Expo, as she watched the teams finalize preparations.
As the hall comes together with colorful lights and cultural artifacts, nearly 500 exhibitors from diverse backgrounds gear up for the nine-day event. Among them is Belia, a seasoned exhibitor from Peru. "Here, there is a real human aspect, that's why we return every year," she shared, reflecting on over ten years of participation.
The fair not only celebrates Indian culture but serves as a vital platform for exhibitors to reach new customers. "The visitors are happy to discover new cultures and travel through the products," explained Belia, spotlighting how the fair fosters cultural exchange and opens doors for business.
Meanwhile, Nina, who has taken over her family’s booth, humorously lamented, "I sell air for the moment," waiting on late shipments from Madagascar. Her family has participated since 2002, making the fair a cherished tradition. "I’m excited to share our heritage with visitors, even if I'm currently empty-handed!" she added with a smile.
This year's theme emphasizing India's rich heritage marks the first time in the fair's century-long history that India has been the invited country. "The fair has existed for a century, and it's the first time India is the guest country," noted Nathalie Guérin, director of the expo, emphasizing the significance of featuring India, which is located 7,000 kilometers from Rennes.
Each year, organizers strive to elevate the fair experience, having invested nearly 600,000 euros in enhancing the flow and look of the event. Following a successful event last year that saw 95,000 visitors, the team hopes to exceed that figure in 2025, setting a goal of 100,000 attendees. "Since the pandemic, the number of exhibitors has just kept increasing," Burel noted, illustrating the fair's resilience and growing allure.
As exhibitors prepare to share their cultural narratives through intricate displays, the anticipation builds. Visitors can expect an array of authentic Indian products, traditional crafts, delicious cuisine, and an engaging atmosphere filled with performances highlighting India's artistic heritage.
The Foire internationale de Rennes stands as a vital point for cultural exchange, from the banks of the Vilaine river to the Ganges in India. As thousands flock to the expo, they are sure to leave with not just products but also a deeper appreciation for the diverse tapestry of global culture. The dedication seen in the lead-up to this pivotal event reflects not only the spirit of the exhibitors but also a community coming together to celebrate and share their unique stories.
