The Festa do Peão de Barretos, known as the largest rodeo event in Latin America, is gearing up for its remarkable 70th anniversary, taking place from August 21 to August 31, 2025. The event, which has become synonymous with Brazilian culture and tradition, is set to attract thousands of visitors to Barretos, São Paulo.
On March 25, 2025, ticket sales for this historic edition will officially kick off. The sales will commence with exclusive access for Sicoob cooperators from March 20 to March 23, before opening up to the general public on March 25 at 12 PM. Interested attendees can purchase tickets solely through the Total Acesso website, where they will be required to register with facial biometrics for added security.
The 70th Festa do Peão de Barretos promises to deliver entertainment of the highest caliber, featuring over 100 musical performances across five stages during the 11-day event. While the complete list of performances is still under wraps, the festival is expected to showcase popular names from the sertanejo genre, as well as various cultural presentations, competitive rodeos, and gastronomic experiences. Last year, notable artists such as Chitãozinho and Xororó graced the stage, alongside the likes of Daniel, Simone Mendes, and Claudia Leitte, making it a vibrant celebration of diverse Brazilian talent.
This year, Ana Castela, renowned for her significant contributions to the sertanejo music scene, will serve as the festival's ambassador. Her selection not only highlights her popularity but also adds depth to the event's cultural representation. The tradition of appointing ambassadors for the festival serves to connect the community with significant figures within the musical domain, having featured artists like César Menotti and Fabiano last year.
The ticket options for the festival cater to all preferences and budgets, with 11 different sectors available. Attendees can choose from general access to the park, premium boxes (Camarotes), camping packages, and VIP areas, among others, ensuring there is something for everyone. Ticket prices will vary depending on the sector selected and the phase of the ticket sale.
Beyond the musical performances, the Festa do Peão de Barretos is celebrated for its tribute to the sertanejo culture, bringing together fans of rodeo and country music. The gathering is not just about rodeo events; it encompasses workshops, art displays, and food fairs, making it a comprehensive cultural festival. It stands as one of the most significant representations of Brazil's interior culture, fostering community spirit and celebrating the nation's traditions.
Attendees planning their visit this year can anticipate activities such as bull riding competitions, traditional culinary offerings, and family-friendly zones. The ambiance of festivity and the spirit of shared experience are integral to the event’s charm, attracting families and young adults alike.
With 70 years of history, the Festa do Peão de Barretos has evolved significantly over the decades and remains relevant to new generations. It is more than just entertainment; it is also about preserving the rich legacy of Brazilian rodeos and the sertanejo lifestyle. Each year, the festival serves as a launchpad for promising talents and offers young artists the chance to shine on prominent stages.
To stay informed about the festival's lineup and other updates, fans are encouraged to follow the official announcements through the Festa do Peão's various channels. The combination of tradition, music, and community makes this festival one of Brazil's most anticipated events.
The excitement surrounding the 70th anniversary of the Festa do Peão de Barretos is palpable, with expectations running high. This year, as fans prepare to celebrate its rich heritage, the festival is set to reaffirm its significance in Brazil's cultural calendar.