Nearly two decades after the release of her iconic hit "London Bridge," Fergie has returned to the Thames to set the record straight. Collaborating with Netflix, the 8x Grammy winner teamed up with comedian Megan Stalter to shoot a fresh music video for the song, this time on the actual London Bridge rather than the famously mistaken Tower Bridge. This tongue-in-cheek revival serves as the cold open for Lena Dunham’s new romantic comedy series Too Much, which premieres globally on July 10, 2025.
The original 2006 video, shot around Tower Bridge, had long been a source of playful criticism. In the new clip, directed by music-video stylist Mia Barnes, the duo humorously acknowledge the mix-up. Stalter quips about the bridge’s less glamorous reality, saying, “This is the bridge that everyone’s making a big fuss about? It smells like piss.” Fergie responds with a laugh, “Yeah, now you see why we didn’t shoot here originally. And I’ve been paying for it for the last 20 f—ing years.” The video features Fergie in her trademark tartan and faux-fur ensemble, while Stalter mirrors the original choreography, dances around the King’s Guard, and ends up mock-arrested. Tower Bridge photobombs the background, adding a wink to fans familiar with the original’s location snafu.
Netflix has positioned the video as the perfect thematic introduction to Too Much, with the song’s energetic brass underscoring the show’s themes of reinvention, culture shock, and the chaotic charm of big-city life. The track also serves as the series’ main theme, woven instrumentally throughout the episodes following Jessica, a New Yorker played by Stalter, who relocates to London after a painful breakup.
Jessica’s journey in Too Much — a fish-out-of-water comedy with a modern dating twist — unfolds as she meets indie musician Felix, portrayed by Will Sharpe. Their contrasting worldviews create a dynamic and often hilarious interplay. The series is executive produced by Lena Dunham, her husband Luis Felber, and Working Title’s Tim Bevan and Eric Fellner, with production managed by Universal International Studios. The eight-episode season drops all at once, inviting viewers to binge the entire London-set romantic comedy.
Fergie, now 50, expressed a deep personal connection to the project. Speaking to People magazine, she said, “As an American girl who once had her own adventures in London while filming the video for ‘London Bridge,’ I instantly felt a connection to this project.” She revealed that Dunham told her the song was the only one she could imagine introducing the show, which inspired her to revisit the track 20 years later. Fergie even watched rough cuts of the series twice to tailor the new visuals to Jessica’s arc.
The production of the new video was a carefully choreographed affair. On June 15, 2025, the crew secured a dawn-to-dusk permit to film on London Bridge, closing two lanes to capture the scenes. Director Bradley Barnes used ARRI Mini LF cameras to mimic the grainy texture of mid-2000s music videos, while drones captured sweeping sunrise panoramas. A playful tea-trolley gag and paparazzi moments added to the video’s cheeky charm.
Fergie joked in the press release, “So off we went to London to reimagine the original ‘London Bridge’ video — only this time, we did it right. Twenty years later, we finally filmed on the actual (albeit slightly messier) London Bridge.” In a Tudum interview with Netflix, she added, “I loved this idea, and I loved — especially at this time in my life — just being a little bit messier, a little bit goofier, and just having fun with life.”
The video premiered simultaneously on Netflix’s YouTube channel and the platform’s in-app “New & Hot” section on July 8, 2025, sparking a surge of online interest. Reddit’s r/popheads community called it “smart synergy” and “the funniest correction in pop-video history,” highlighting the cleverness of this nostalgic yet fresh collaboration.
Meanwhile, Too Much itself is a labor of love for Lena Dunham, who has long been fascinated by British culture. As a self-described “Anglophile kid,” Dunham grew up obsessed with British literature and period dramas, but her real-life experience of London was far more nuanced. “I had so many fantasies,” she told Sky News, recalling her teenage years spent in London with her mother. However, rather than soaking up classic British culture, Dunham found herself captivated by pop sensations like S Club 7. It wasn’t until her 30s that she truly grasped the complexities of living in London — from social cues to the peculiarities of British English.
Inspired by her own London chapter, Dunham co-created Too Much with her husband Luis Felber. The series stars Megan Stalter as Jessica, a workaholic New Yorker navigating life and love in London. The show boasts a star-studded lineup of cameos, including Jessica Alba, Stephen Fry, Adwoa Aboah, Kit Harington, Rita Wilson, Rita Ora, Richard E. Grant, Emily Ratajkowski, Andrew Scott, Prasanna Puwanarajah, Jennifer Saunders, and Naomi Watts.
Andrew Scott, who recommended Stalter to Dunham after admiring her work on Hacks, appears briefly as an arrogantly odd character. Dunham expressed her excitement about the guest stars, saying, “It was just a non-stop parade of people that I was fascinated by, wanted to be around, completely enamoured of.” She also praised Jennifer Saunders, whose comedy in Absolutely Fabulous inspired Dunham’s appreciation for the space women can occupy in comedy.
Musically, the show benefits from a Brit-pop-leaning score composed by Luis Felber, anchored by remastered stems of “London Bridge.” Dunham directed half the episodes, with Janicza Bravo and Tom Kingsley helming the rest. The series is produced by Working Title, the company behind beloved British romantic comedies like Bridget Jones’s Diary and Notting Hill, which lends a classic yet contemporary sensibility to the production.
Too Much premiered on Netflix on July 10, 2025, inviting viewers into a world where American dreams meet British realities, and where a legendary pop song gets its long-overdue moment on the right bridge. As Jessica embarks on her London misadventures, Fergie’s revitalized anthem provides the perfect soundtrack — a reminder that sometimes, revisiting the past with a sense of humor and a bit of messiness can lead to something truly special.
