F.C. Hansa Rostock has officially announced SLT-Unternehmensgruppe as their new main sponsor starting from the 2025/2026 season, during the home game against FC Ingolstadt on March 8, 2025. This strategic partnership marks another important chapter for the football club, which is set to display the SLT logo prominently on their jerseys and training wear.
SLT-Unternehmensgruppe is based in Kühlungsborn and was founded by Matthias Pusch, who has made significant strides since its inception in 2005. The company, which specializes in heavy transport, mobile roads, traffic technology, and transportation support, now boasts eleven locations across Europe and employs around 220 people. Pusch expressed his excitement about this new partnership, highlighting the shared values between SLT and F.C. Hansa Rostock. "This partnership is far more than just sponsorship - it is a commitment to mutual values, sustainable engagement, and a strong vision for the future. For me, as someone born and raised in Rostock, it is especially fulfilling to return to my old workplace. I am proud to be part of this historic football family as SLT," he stated.
The partnership is not just about logo placement; it symbolizes deep-rooted connections on both professional and personal levels. Jürgen Wehlend, Chairman of F.C. Hansa, welcomed SLT as they take over the main sponsorship role, previously held by BauPunkt Flügel GmbH, who contributed for the second half of the current season after Splendid Drinks AG's contract was terminated earlier due to incidents involving Hansa supporters. Wehlend noted, "With SLT, we have a partner by our side who not only supports F.C. Hansa with its economic power but also lives the club with great passion. The fact we were able to finalize this partnership so early demonstrates the trust and close bond between SLT and F.C. Hansa."
The agreement, which lasts for two years, includes various branding opportunities, from featuring the SLT logo on the players' jerseys and training gear to advertising rights within the Ostseestadion, including the ability to present mascot children at home games. SLT will also become the primary partner for the U17 to U23 teams, ensuring their logo is visible on jerseys worn by the next generation of players.
This significant commitment from SLT is expected to support the club's broader ambitions and community initiatives, particularly concerning youth development. The partnership highlights the importance of local businesses supporting their regional teams, establishing strong connections with the community, and contributing positively to the club's culture. Matthias Pusch has reiterated SLT's dedication to uplifting young talents, emphasizing the role of sports as pivotal for community building and youth engagement.
F.C. Hansa Rostock has seen various sponsorship changes over recent years, each reflecting the challenges and opportunities faced by the club. The previous sponsor, Splendid Drinks AG, had opted to end their contract, allowing room for fresh partnerships. The arrival of SLT signifies not just new financial backing but also aligns with Hansa's objectives of sustainable growth and community involvement.
Overall, this partnership not only encapsulates the spirit of collaboration between local businesses and sports teams but also sets the stage for F.C. Hansa's optimistic future. With SLT's involvement, the club hopes to engage its fanbase, develop upcoming players, and reinforce strong connections with the Rostock community.
SLT’s commitment alongside F.C. Hansa Rostock will surely be pivotal as the team embarks on the next chapter of its story, creating synergy and driving forward both sporting and community goals. Fans are eager to see their team adorned with SLT's logo starting next season as the partnership aims to redefine local support for the club.