FC Barcelona is making waves with its innovative global advertising campaigns, which have not only captured the imagination of audiences worldwide but also garnered significant accolades. These campaigns, especially for brands like Škoda and Prega News, showcase the creative prowess of their partnerships with famous advertising agencies.
The latest campaign for Škoda's first electric compact SUV, the Elroq, developed by FCB London, is emblematic of this fresh approach. The campaign, titled “Be More Elroq,” centers on the concept of curiosity, encouraging viewers to find inspiration from the simple wonders of nature. The hero film opens with visuals of a chipmunk, surrounded by nuts, where the narrator shares whimsical facts about the animal's capabilities, such as its ability to hold multiple nuts simultaneously.
This notion of curiosity serves as a metaphor for the features of the Elroq—its quick battery charge, surprising storage space, and advanced LED Matrix headlights are all cleverly illustrated through these engaging anecdotes. The film seamlessly transitions from the chipmunk to other animals like raccoons and hummingbirds, each representing the innovative features of Škoda’s new model. Owen Lee, Chief Creative Officer at FCB London, remarked, “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That’s where these curious metaphors come in.”
The Elroq campaign will run widely across TV, print, digital, and social platforms, illustrating how curiosity can lead to expansive creativity and engagement from the audience. Meredith Kelly, Škoda's Head of Global Marketing, expressed pride over the campaign, highlighting how it encapsulates the brand's spirit of innovation.
Simultaneously, Prega News, India’s leading pregnancy detection brand, has appointed FCB Kinnect as its Full-Funnel Creative Agency. This partnership aims to create cohesive brand communications ranging from creative pitches to digital marketing and influencer engagement. Joy Chatterjee, Vice President of Mankind Pharma, conveyed his enthusiasm, stating, “We are excited to welcome FCB Kinnect as our integrated marketing partner for Prega News.”
The partnership aims to develop culturally relevant campaigns to deepen Prega News’s brand affinity and drive growth. Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, emphasized their aspiration to refine the brand narrative, ensuring impactful storytelling resonates well with their audience. “At FCB Kinnect, our integrated model ensures Prega News will benefit from dynamic, specialist teams seamlessly crafting ideas to inspire and connect,” Mehta stated.
The strategic collaboration is viewed as pivotal for shaping pregnancy care communications across India, with the expectation of crafting purpose-driven stories surrounding women's journeys.
On another front, the advertising industry has recognized the outstanding performance of FCB New York, which was named the world's most-awarded agency for 2025 according to The Drum’s World Creative Rankings. This achievement highlights the agency's exemplary creative works, which have made significant impacts across various award platforms.
FCB New York's notable campaign, “DreamCaster” for Michelob, has been the standout winner, earning praise and multiple awards for its innovation and engagement through seven different ceremonies, including the Cannes Lions and D&AD awards.
These achievements not only reflect the hard work and creativity of FCB New York’s team but also highlight its significant rise within the advertising sector, underscoring the agency's commitment to producing groundbreaking marketing strategies.
The World Creative Rankings provide a yearly examination of campaign performances from thousands of brands, agencies, and creatives, offering insights on the industry trends and the creative efforts driving consumer engagement. This extensive analysis spans various award shows and recognizes outstanding campaigns by judging metrics such as creativity, originality, and audience impact.
The recognition of FCB New York, alongside the impressive campaigns by Škoda and Prega News, positions FC Barcelona at the forefront of innovative marketing, as they redefine how brands connect with their audience through creativity and strategic storytelling.