The 2025-2026 season is already in the works for clubs across France, and FC Annecy is no exception. Despite narrowly missing out on playoff contention in Ligue 2, the team can take pride in a notably successful 2024-2025 campaign. On Saturday, May 10, as they prepared for their final match against Grenoble, the club unveiled their new gray and black third jersey, adorned with striking orange Adidas stripes, for the upcoming season.
In an official statement, FC Annecy expressed their excitement about the new kit: "The FC Annecy is pleased to present its new third jersey for the 2025/2026 season, the result of a unique collaboration with adidas Terrex, the outdoor label of the Adidas group based in Annecy. This creation celebrates the strong connection between the city and running, particularly trail running, a discipline emblematic of the region."
The unveiling coincides with the launch of the campaign "Annecy, ça court," which pays tribute to the city’s vibrant pace of life and its residents' love for running. This campaign features scenes from local life and includes appearances by Ahmed Kashi, the captain of FC Annecy, and Anaïs Guillot, a bronze medalist at the French Trail Running Championships.
FC Annecy has established itself as a major player in the culture of running, boasting a game strategy based on intensity and volume. They are the club that covers the most ground in Ligue 2 BKT, averaging an impressive 117.8 kilometers per match. Kashi leads the charge as the most active French professional player, clocking in at 12.2 kilometers per match, placing him among the top three in Europe. Even goalkeeper Florian Escales stands out as the most active goalkeeper in Ligue 2 when it comes to running.
On this final day of Ligue 2 action, the innovative jersey is not just a fashion statement; it symbolizes the club’s commitment to excellence and endurance. The jersey features the adidas TERREX logo, marking a first in football history. Since its launch in 2011, the TERREX line has catered to outdoor enthusiasts, from hiking to trail running and climbing, making this collaboration particularly fitting for a club that embodies the spirit of the outdoors.
FC Annecy has been partnered with adidas since 2016, and this latest jersey reflects a perfect blend of football and outdoor culture. The design, dominated by gray with vibrant orange accents, is a nod to the adidas TERREX brand identity. The jersey not only showcases the club's style but also their philosophy of hard work and determination.
As they gear up for the match against Grenoble, fans are buzzing with excitement about the new kit and what it represents. The derby, a crucial fixture in the season's calendar, will be an opportunity for the team to showcase their new look while also competing fiercely for pride in the region.
With the season drawing to a close, FC Annecy looks to build on their past successes and prepare for the challenges ahead in the upcoming season. The unveiling of their new jersey is a clear statement of intent as they aim to continue their upward trajectory in Ligue 2.
As the match against Grenoble approaches, the atmosphere is electric. Fans are eager to see not only their team in action but also to witness the debut of this innovative jersey that encapsulates the essence of both the club and the city of Annecy. The campaign "Annecy, ça court" is set to resonate deeply with the local community, further intertwining the football club's identity with the rich culture of running that thrives in the region.
In conclusion, the launch of the new jersey and the accompanying campaign reflect FC Annecy's commitment to celebrating their local heritage while pushing the boundaries of what it means to be a football club in today’s sporting landscape. With a blend of tradition and innovation, they are ready to take on the future, one match at a time.
