Tokyo, Japan - Spring is just around the corner, and with it comes an exciting wave of culinary and retail experiences at the Lumine shopping centers in Tokyo. Starting March 20, 2025, visitors will be treated to a delightful array of limited-time events, offering everything from indulgent afternoon teas to unique pop-up shops showcasing seasonal flavors and kid-friendly products.
At RITUEL CAFÉ located in Lumine Shinjuku, guests can indulge in the "Amaou Strawberry and Flower Afternoon Tea." Available for a limited time, this beautiful collection features the famed Amaou strawberries, paired with an assortment of treats that reflect the spring season. Guests can enjoy this delightful experience for just 5,500 yen (excluding tax), or 6,000 yen with a welcome drink included, available exclusively at the Lumine Shinjuku location.
The afternoon tea set is more than just a treat for the taste buds; it’s a feast for the eyes as well. The upper and middle tiers of the tea stand are laden with macarons featuring Amaou strawberries paired with vanilla and special croissants, while the lower tier showcases three savory bites made from fresh spring vegetables. This is a perfect opportunity for those looking to celebrate the arrival of spring in a stylish setting.
Moreover, from May 1 to May 11, Lumine Shinjuku will introduce a special “Flower Gift Plan” for Mother's Day. This plan includes beautiful flowers paired with a heartfelt message card, ideal for gifting and celebrating mother's love.
Meanwhile, across town at Lumine Omiya, food lovers will rejoice at the arrival of GRAND CASTELLA, a celebrated Taiwanese cake brand, which is opening its POP-UP store from March 20 to April 2, 2025. This store will feature limited-edition products including the sensational "Sakura An Feather Double Castella" and the popular "Gorgeous Strawberry Condensed Milk Castella." The Sakura version captures the spring essence with a delicate, fluffy texture and a melt-in-your-mouth feel.
Rumor has it that the "Gorgeous Strawberry Condensed Milk Castella," previously a sensation in the gourmet circles, has made a comeback for this event, featuring rich strawberry flavors and satisfying textures that are perfect for celebrating the sweet side of life during springtime. Visitors are encouraged to act fast, as these delights will be sold on a first-come, first-served basis due to their limited availability.
At the helm of this vibrant culinary scene is Pictoria, a company known for its tech-savvy approaches to retail. They are partnering with Mezzo Piano Junior to organize an exciting event that marks the brand's 25th anniversary. Scheduled from March 20 to April 3, 2025, the "Berrie's Strawberry House POP UP SHOP" will allow children and families to engage with the character Berrie-chan, who resides in a whimsical strawberry-themed home. This pop-up will offer exclusive items, including special plush charms and unique clothing, unavailable anywhere else.
During the event, the 'Berrie's Strawberry House' is designed to create an enchanting environment, captivating visitors with its puppy-like charm and strawberry motifs. A special interactive component is the 'Berrie-chan Oshare PC', which allows kids to engage in fun conversations with Berrie-chan while learning about featured products and upcoming campaigns.
"It's exciting to see how our cute Strawberry House theme has inspired the special atmosphere of this pop-up shop, making it unforgettable for young visitors!" remarked a Pictoria representative, emphasizing the creativity involved in the launch.
With such thrilling offerings, these Lumine pop-ups are set to attract an array of customers, from avid foodies to families seeking new experiences. Scheduled to open on March 20, the pop-up shops and events present a perfect opportunity to embrace the arrival of spring while tantalizing the taste buds and inspiring younger generations. Don't miss out on these vibrant offerings—mark your calendars and step into a world of delicious flavors and whimsical fun!
