The countdown is on for EVO NXT 2025, the premier international festival dedicated to new generation products (NGP), set to take place on April 3 and 4 at the SuperStudio Maxi in Milan. Following two successful events in Malaga, this marks the first time EVO NXT will be hosted in Italy—an ideal setting for a celebration of innovation and commerce in the European NGP sector.
This two-day event promises a rich program filled with features that not only showcase the top brands in the NGP market but also delve into emerging consumer trends and include perspectives from regulatory experts and industry pioneers. Organizers emphasize that EVO NXT is a B2B fair that encourages participation from a varied audience range, including casual consumers, industry experts, and curious onlookers, set to explore a rapidly expanding sector.
As the NGP landscape continues to innovate, participants will have numerous opportunities to engage directly with leaders in the field. In this spirit, attendees can expect presentations that not only provide insights into the latest products but also aim to answer critical questions surrounding vaping and current smoking alternatives. Is vaping safer? What does harm reduction mean? And what are the potential regulatory landscapes ahead? These are just a few topics slated for exploration in theme sessions led by industry experts.
Among the esteemed speakers set to grace the stages of EVO NXT 2025 are John Dunne, Director General of the UK Vaping Association (UKVIA), Jonas Lundqvist, CEO of Nordic Nicotine Pouches Alliance (NNPA), and Umberto Roccatti, Vice President of the Independent European Vape Alliance (IEVA) and President of the Italian Electronic Cigarette Association (ANAFE). Jessica Zdinak, a Senior Scientist and CEO of the Applied Research and Analysis Company, plus Frank Henkler-Stephani, Senior Director for Tobacco Harm Reduction at the German Association of the Tobacco Industry and Next-Generation Products (BVTE), will also share their insights to help illuminate current trends and issues.
The event will be comprised of several thematic zones, enabling participants to navigate through diverse sections that highlight distinct categories of NGP products. Workshops, panel discussions, and live demonstrations will further enrich the experience, centering on current challenges and debates within the industry, including regulatory restrictions, market dynamics, and innovative strategies that industry players are using to adapt to changing consumer preferences.
A significant goal of EVO NXT 2025 is to assist smokers in quitting by showcasing a variety of options and pathways. Attendees will be equipped to make informed decisions about potential alternatives to traditional smoking. The festival seeks to promote an informed dialogue about the benefits and risks of NGPs, ultimately contributing positively towards public health discussions.
Additionally, the Vision Room will provide attendees with updates on key political developments in Brussels and across the EU, ensuring that those in attendance remain abreast of the broader context surrounding this evolving marketplace.
Event organizers are also enthusiastic about the participation of prominent companies that have registered to showcase their offerings. Among those confirmed are Dholakia Tobacco, Absolute E-Juice, Blendfeel, Narcos, Luna Corporate, and Cannashock. The varied representation highlights the thriving landscape of the NGP industry and promises to offer fresh insights and innovations.
As attention shifts to Milan's upcoming EVO NXT event, the global NGP community breathes a collective sense of anticipation. Looking ahead, this platform will foster essential interactions, knowledge sharing, and opportunities to brainstorm solutions for the various challenges faced by industry stakeholders. Participants, whether seasoned professionals or newcomers, can expect to leave with new knowledge, connections, and inspiration to drive the NGP sector forward.
As the EVO NXT 2025 event takes shape, discussions are not just limited to product efficacy but also extend to the overarching impact on consumer behavior, public health implications, and pathways to regulation that may redefine how new generation products will be perceived and used in the future.
The gathering is positioned not only as a trade show but also as a critical forum where knowledge exchange can spur innovation and collaboration within the NGP community, paving the way for a redefined future in smoking alternatives.
