New merchandise and limited-time events are underway for fans of the iconic anime "Neon Genesis Evangelion," capitalizing on the series’ longstanding popularity. Among these developments, McDonald's has announced the launch of the "Evangelion Burger" starting January 6, 2025, as part of its collaboration campaign.
This burger is available in three varieties, each inspired by elements from the anime, featuring buns symbolizing the distinctive A.T. Field. The new offerings include the "Thick Beef with Garlic Mayo and Chunky Potato" and the "Mexican Cheese Chicken," alongside the returning favorite "Cheese Double Teriyaki." Prices for these items begin at 490 yen for the Mexican Cheese Chicken, and up to 540 yen for the garlic mayo option—for those who want to experience the taste of Evangelion paired with fast food.
The excitement kicks off even before the burger launch, as McDonald's Japan gears up to air TV commercials starting January 5. The ads will feature popular quotes from the anime, setting the stage for the fans' eagerly awaited new menu.
From December 27 to January 5, promotional videos highlighting the Evangelion Burger will be released daily on McDonald’s official social media, building anticipation. They are also running a campaign where fans can win 1000 yen McDonald’s gift cards—another incentive for engagement with this unique promotion.
Meanwhile, the EVANGELION STORE is preparing for its 2025 New Year sale, featuring special "lucky bags" starting December 26 at 6 PM online and at store openings. These bags guarantee exclusive items like limited-edition zip jackets and are packed with over 22,000 yen worth of Evangelion merchandise, making it a must-visit for collectors and fans eager to kick off the new year with fresh items.
Shoppers should be aware, though, as the store anticipates high demand and warns of limited supplies. Specific locations, such as EVANGELION STORE HAKATA and participating stores, will offer these bags. Each store may have different product combinations within their bags, so fans are encouraged to explore more than one outlet to get their hands on unique items.
Also on the horizon is the "EVANGELION CROSSING EXPO," slated to take place during the summer of 2025 at the Raika Nango Hall in Kagoshima. This expansive exhibition will showcase approximately 4,000 items, celebrating over 25 years of the franchise’s impact. It will feature figures, apparel, and various merchandise, solidifying the series' cultural contribution through collaborations and regional events.
The official store promises exclusive items available only at the expo, enhancing the overall experience for visitors. The expo seeks to explore the continuing appeal of Evangelion, presenting both the physical products and the intangible memories cherished by fans.
With both fast food and retail venues capitalizing on the revival of "Neon Genesis Evangelion," it’s clear the franchise remains relevant and beloved. The excitement surrounding these promotions demonstrates the deep connection fans have with the series, ensuring the events and merchandise will undoubtedly be popular trends come 2025.