Eugenia Martínez de Irujo made waves at the 2025 Viña del Mar Festival, as she graced the red carpet for the first time as part of the European nobility. The Festival de Viña del Mar, renowned as one of Latin America’s largest music events, kicked off on February 21, 2025, at the picturesque city of Viña del Mar, Chile.
This year’s festival saw the presence of various celebrities, but none captured attention quite like Martínez de Irujo, who is the daughter of the late Cayetana Fitz-James Stuart, the XVIII Duchess of Alba. Attired elegantly, the Duquesa de Montoro arrived alongside her husband, Narcís Rebollo, radiantly confident as they walked down the red carpet.
“It is my first time at the festival, and I am fascinated. I have been wanting to come for so much time,” she shared excitedly, expressing her joy about the experience. Martínez de Irujo, born in 1968, described receiving warm welcomes from locals, attributing this to her mother’s legacy, noting, “It is thanks to my mother, the Duchess of Alba, who was always very beloved.”
Her appearance at the festival marks a historic moment, being the first time royalty has participated in the event. The opportunity presented itself serendipitously during the 2024 Latin Grammy Awards when festival executives met her and invited her to Chile. Martínez de Irujo confirmed her attendance, marking her personal visit to the country known for its rich culture and breathtaking landscapes.
During her short visit, the Duquesa has indulged herself not only at the festival but also by exploring Chilean cuisine, stating her eagerness to return to the country for its many attractions, “I want to come back because there's so much more I want to see.”
Martínez de Irujo’s fashion choice for the event was spotlighted by many. She wore a sleek black halter neck gown by the brand Ba&sh, complemented by sandals of matching color. She adorned herself with jewelry from her recent collection at Tous, which features pieces inspired by her family lineage. “The cross I’m wearing symbolizes my last collection, influenced by the Palacio de Liria,” she explained.
This edition of the festival, which runs from February 23 to 28, 2025, includes performances from participants representing various countries, including Spain’s Nía Correia, who will perform 'Caminito de lamento' among others vying for the coveted Gaviota de Plata award. The festival is seen as not only a musical event but also as one rich with cultural inversions and fashion displays.
Photographers and fashion critics captured the momentous occasion on the red carpet. The glamour of the evening was elevated by other celebrities such as fashion influencer María Pombo, who also dazzled the audience with her exquisite red dress inspired by flamenco.
Martínez de Irujo’s historical participation sparked enthusiastic conversations across social media, with many celebrating the bridging of cultural experiences between Spain and Chile. Described as charming and amiable, she has embraced her role with grace, rekindling interest both locally and internationally.
Throughout the event, Eugenia mentioned having received numerous compliments for her outfit and aesthetic, building excitement around her participation. “The response has been incredible, and I feel very welcomed,” she added, showcasing her delight in being part of such a significant Latin American tradition.
The Viña del Mar Festival remains not only about music but embodies the blend of art, culture, fashion, and celebrity influence, and with figures like Eugenia Martínez de Irujo stepping onto its platform, it signals the global allure and cohesive spirit of these types of events.
What is clear is the Duquesa de Montoro has brought a unique elegance and royal flair to the Viña del Mar Festival, and her participation is likely to inspire increased royal presence and interest at future festivals.