The Christmas spirit is alive and well at the Essen Christmas Market, which has seen remarkable growth this season, with nearly 2 million visitors anticipated by its conclusion on December 23, 2024. This marks a significant increase from last year's 1.5 million attendees. Despite facing adverse weather conditions, including rain and wind, the mood among organizers and vendors alike remains largely positive.
The Essen Marketing GmbH (EMG), the event's organizer, expressed their satisfaction with this year's turnout. Richard Röhrhoff, the director of EMG, noted, “We have not only achieved outstanding visitor numbers with this year's market, but the feedback from visitors and traders is also positive.” This enthusiasm has been mirrored by the vendors, who highlighted not only the festive atmosphere but also the rich decoration of the city.
Albert Ritter, president of the German Showmen's Association, also praised the event, stating, “The Essen Christmas market is, of course, a success story. We were particularly pleased with the many guests from the Benelux countries.” The influx of around 200 registered buses from Germany, the Netherlands, and Belgium this year supports his claim of success, symbolizing the market's broad appeal.
Among the new vendors is Kamel Ksiksi, who operates the stand “Petit Paris” at Willy-Brandt-Platz. He commented on the charm of the market, saying, “The atmosphere is beautiful; the entire city is decorated. The Willy-Brandt-Platz is not as vibrant yet as the Kennedyplatz.” Despite some highs, vendors have had to navigate the realities of inflation which has inevitably impacted pricing.
While the joyous atmosphere persists, inflation is palpable. Many vendors report having to increase their prices to cover rising costs. David Bügler, who sells Prager ham, shared his thoughts on the coincidence of price hikes and the festive season. He said, “This year is particularly poignant because of the current unrest; it’s such a reflective time where families gather and reconnect.” Yet, he also expressed regret over raising his prices, noting, “I sell a ham sandwich for €8.50; I would prefer to sell it for €7, but we have no choice.”
Similarly, the price of Glühwein, the beloved traditional drink found at Christmas markets, has also risen from €3.50 to €4.00 at many stalls, disappointing some visitors. One vendor, who wished to remain unnamed, lamented, “This year is dreadful. We have some losses and somehow the Christmas feeling isn’t truly there.” On the other hand, Jens Starick, a leather goods seller, indicated he has managed to avoid significant losses, crediting his loyal customer base and unique products.
The Essen Christmas Market has committed to sustainability, using green energy and promoting the use of reusable mugs for beverages—a practice initiated over 40 years ago. Ritter emphasized sustainability as part of their program, saying, “The entire market is powered by green electricity; this is a milestone.” This approach not only aligns with global sustainability goals but also resonates with the growing consumer demand for eco-friendly practices.
While there have been challenges, the market's operational success and visitor enjoyment seem to overshadow these issues, painting a hopeful picture for both the current attendees and future events. The collective spirit of Christmas permeates the atmosphere, which vendors hope will translate to continued interest and enjoyment year after year.
With only days left until the market concludes, many attendees are eager for one last chance to savor the festive offerings before the Christmas holiday. The blend of celebration, community, and commerce defined the season this year, proving once more why the Essen Christmas Market is cherished by both locals and visitors alike.
