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Arts & Culture
15 April 2025

Erika Toda Becomes Gucci's New Brand Ambassador

The acclaimed actress expresses excitement over her new role and future collaborations with the luxury brand.

On April 15, 2025, the renowned fashion house Gucci announced the appointment of Japanese actress Erika Toda as its new brand ambassador. This exciting news comes alongside the release of a striking visual featuring Toda, who has transformed her look with a chic short haircut.

Erika Toda, born in 1988 in Hyogo Prefecture, has made a name for herself in the Japanese entertainment industry with her exceptional acting skills and versatility. She first garnered significant attention in 2006 with her role in the film "Death Note," which marked her film debut. Since then, she has appeared in numerous popular dramas and films, including "Code Blue: Doctor Helicopter Emergency Rescue," "SPEC: Police Department Public Security Bureau Special Investigation Unit," and the NHK morning drama "Scarlet." Her performances have solidified her status as a talented actress in Japan.

In 2020, Toda's remarkable talent was recognized when she received the Best Actress award at the 29th Japan Film Critics Awards for her role in the film "The First Supper." This accolade further cemented her reputation as a leading actress in the Japanese film industry.

Erika Toda's appointment as Gucci's brand ambassador is not just a testament to her acting prowess but also her influence in the fashion world. In 2022, she made headlines at the Tokyo International Film Festival when she wore a stunning Gucci dress, showcasing her unique elegance and style. Her appearance at the festival left a lasting impression on the fashion community, further enhancing her profile as a fashion icon.

Commenting on her new role, Toda expressed her excitement and honor at being chosen as Gucci's brand ambassador. "I am greatly honored to be appointed as Gucci's brand ambassador. Gucci is a unique brand that combines exceptional craftsmanship with a modern charm that always leads the times. I sincerely look forward to communicating Gucci's aesthetics and vision through future collaborations," she stated.

This partnership between Gucci and Erika Toda is anticipated to create a significant impact in the fashion industry. As the brand ambassador, Toda is expected to embody the essence of Gucci, promoting its rich heritage and contemporary appeal.

Gucci, known for its luxurious and innovative designs, has always sought to collaborate with influential figures who resonate with its brand ethos. With Toda's impressive background and her ability to connect with audiences, this collaboration is poised to be a fruitful one.

As fans and fashion enthusiasts eagerly await the upcoming projects that will emerge from this partnership, it is clear that Erika Toda's role as Gucci's brand ambassador will not only elevate her career but also contribute to the brand's ongoing legacy of excellence in fashion.

This announcement not only highlights Gucci's commitment to aligning with prominent figures in the entertainment industry but also reflects the brand's strategy to engage with diverse audiences through relatable and influential ambassadors like Toda.

For further inquiries, Gucci's client service can be reached at 0120-99-2177 or through their official website at www.gucci.com.