Paris is once again the epicenter of tourism innovation as the 48th Salon Mondial du Tourisme takes place from March 13 to March 16, 2025, at the Paris Expo Porte de Versailles. This year’s edition introduces significant trends shaping the future of travel, from solo trips to ecotourism, catering to the diverse needs and desires of modern travelers.
Among the points of interest, solo travel is experiencing remarkable growth, directly linked to the increasing number of households comprising just one person. Distinctively, women are showing heightened interest, with nearly 25 percent of travelers planning to explore solo adventures this year. They seek personalized and authentic experiences beyond conventional itineraries, yet prioritize security when selecting destinations and accommodations. For senior solo travelers, organized trips and guided tours are becoming particularly popular, enabling them to socialize through community experiences such as cooking or dance classes.
Consumer awareness around climate change and the adverse effects of overtourism are reshaping tourism habits. A survey noted 54 percent of travelers have altered their vacation approaches to be more responsible. By 2030, it’s projected concerns related to overtourism and the carbon footprint will affect up to 14 percent of travelers’ destination choices. Echoing this trend, the salon showcases destinations less frequented by tourists, encouraging immersive and sustainable travel practices, including trips during off-peak seasons.
Accessibility is also at the forefront of discussions, with estimates indicating around 12 million people, or 18 percent of the French population, live with disabilities. The elderly population is also set to grow, with projections stating one-quarter of the population will be over the age of 65 by 2030. This demographic shift necessitates improved accessibility measures within the tourism sector. Tourisme & Handicaps, for example, is actively promoting nearly 4,000 sites with state-approved accessibility labels to address the needs of this community.
Economic pressures are influencing travel choices, as the decline in purchasing power pushes travelers to rethink their vacation strategies. A rise in off-season travel, termed "septembriste," has gained traction. New habits include seeking local destinations within their region or choosing budget-friendly lodging options like camping or all-inclusive holiday packages. The salon highlights several French regions, particularly those ideal for weekend getaways, alongside numerous camping options and opportunities for homestay rentals.
The preferences of Generation Z significantly alter the tourism fabric, as those born between the late 1990s and early 2010s craft approaches to travel emphasizing unique personal experiences. With their affinity for social media and pop culture, they seek “JOMO” (Joy of Missing Out) vacations as opposed to the previous “FOMO” (Fear of Missing Out) approach, prioritizing comfort and tranquility.
Among the standout trends at the Salon Mondial du Tourisme this year, the demand for slower, more sustainable transport is evident. This has encouraged discussions around the growth of rail travel, particularly within Europe, even as aviation remains the most economical option for long-distance travel. Emerging destinations, particularly those across Africa like Gabon and Algeria, are gaining prominence according to the Petit Futé guides, indicating travelers’ desire to explore less conventional locales.
Still, the paradox of travel persists; as the debate continues on whether to reduce pollution or keep exploring new places, many attendees of the salon recognize the duality of modern transportation. Both travelers and industry stakeholders face the challenge of finding ways to minimize their environmental impact. Giant cruise ships, accommodating between 3,000 and 7,000 passengers, remain popular, bolstered by lower prices offered by cruise lines.
Christel Marzullo, who heads this year’s salon edition, emphasizes the notable interest surrounding the “vanlife” lifestyle, which answers the increasing desire for sustainable travel options. “It’s true this concept may seem marginal, but we notice significant demand for such travel modes,” she noted, confirming the growing popularity of this more leisurely alternative.
To address the upcoming needs of travelers, engaging discussions on enhancing night train services are currently active. Many call for the integration of direct routes between major European capitals, aiming for enhanced connectivity across borders. Yet, as Europe’s railway systems face funding challenges, realizing these ambitious plans remains uncertain.
Travelers across generations are eager to share their stories and dream up experiences as the tourism industry adapts to their shifting priorities. The Salon Mondial du Tourisme serves as both a barometer and catalyst for transformation, encouraging new ideas, fostering sustainable practices, and addressing the pressing needs of our time.