In a major corporate shift, Elon Musk's artificial intelligence firm xAI has acquired X, the social media platform formerly known as Twitter, in a significant all-stock deal. This acquisition, announced on March 28, 2025, values X at $45 billion, factoring in $12 billion in debt, which results in a net valuation of $33 billion. Meanwhile, xAI itself is valued at $80 billion, leading to a combined entity worth an impressive $113 billion.
Musk, who purchased Twitter in 2022 for $44 billion, has since rebranded it to X and implemented sweeping changes across the platform. His leadership has seen the company shrink its workforce dramatically while experimenting with new monetization strategies and algorithms. Despite these efforts, X has struggled with declining value, partly due to a lack of content moderation that drove advertisers away. However, under the guidance of Linda Yaccarino, X's CEO and a former executive at NBCUniversal, the company has been working to recover its advertising revenue.
In a post on X announcing the acquisition, Musk described the platform as “one of the most efficient companies in the world.” He emphasized the intertwined futures of xAI and X, stating, “Today, we officially take the step to combine the data, models, compute, distribution and talent. This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.” Musk believes this merger will enhance user experiences and help the companies stay true to their mission of advancing knowledge and seeking truth.
As the deal unfolds, it comes at a time when Musk has also been a notable financial supporter of political figures, including Donald Trump. After contributing $270 million to Trump's election efforts, Musk has emerged as a key advisor, further intertwining his business ventures with political influence. His 219 million followers on X amplify messages from the Trump administration, showcasing the platform's significant reach.
Despite Musk's claims of X having over 600 million active users, he did not provide details on how this figure was derived. Prior to Musk's acquisition, Twitter reported an average monetizable daily active user count of 237.8 million in the second quarter of 2022, highlighting the stark difference in user engagement metrics.
The AI landscape is highly competitive, with giants like OpenAI, Meta Platforms, Amazon, Alphabet, and Nvidia investing billions in AI technology. While xAI has not yet made a substantial impact in this arena, its Grok chatbot has been integrated into the X platform, marking the beginning of a new era for the two companies.
Musk's vision for the merger is ambitious. He stated, “Merging the AI and social media holdings will allow us to build a platform that doesn’t just reflect the world but actively accelerates human progress.” This bold assertion indicates a transformative approach to how social media and AI can intersect and evolve.
Yaccarino echoed Musk's sentiments, expressing optimism about the future of the combined companies. She stated, “The future could not be brighter,” signaling a unified front as they navigate this new chapter.
Investor sentiment surrounding Musk's ventures has shifted over recent months. Many who initially backed his acquisition of Twitter have found themselves facing losses as the platform's value declined. The merger with xAI may be seen as a strategic move to stabilize and enhance the overall value of both entities.
As the tech world watches closely, the implications of this acquisition could be far-reaching. The merger not only reshapes Musk's business landscape but also sets the stage for potential innovations in how social media platforms utilize AI to improve user engagement and content delivery.
While the full impact of this deal remains to be seen, it is clear that Musk's ambitions for X and xAI are not just about financial gain but also about redefining the relationship between technology and society. With both companies poised for growth, the coming months will be crucial in determining how this merger will influence the broader tech ecosystem.
In summary, the acquisition of X by xAI marks a significant moment in the evolution of both companies, reflecting Musk's relentless pursuit of innovation and efficiency in the tech industry. As they combine resources and expertise, the potential for groundbreaking developments in AI and social media integration is enormous, promising a future where technology not only connects people but also enhances their understanding of the world.