As Easter rapidly approaches, the Polish market is feeling the pressure of rising prices for essential products associated with the celebration. In the context of the holiday, eggs, which serve as a fundamental staple of Easter traditions, have seen a particularly steep increase in cost. According to the latest report from the University of WSB Merito and UCE Research, February 2025 recorded a 13.2% year-on-year rise in egg prices, while January’s increase was slightly lower at 11.3% year-on-year.
Preliminary estimates indicate that by March 2025, the average retail price of an egg has surpassed 1 PLN, with prices rising 13.6% year-on-year. For context, the average was just 0.99 PLN in February and 0.96 PLN in January. Dr. Robert Orpych from the University of WSB Merito has highlighted that various factors have contributed to these escalating prices, primarily stemming from high production costs due to rising feed prices, labor shortages, increased employment costs, and surging energy expenditures.
"The infrastructure used in production necessitates substantial energy outlay, including lighting and heating, whose costs have significantly increased recently," Dr. Orpych explained. He also noted that the marketing strategies employed by retail chains are a significant factor in pricing dynamics. Currently, eggs are beginning to take over the promotional role traditionally held by butter, suggesting that retailers are implementing tactics to maintain price secrecy, aiming to delay competitive reactions to their promotions.
Looking ahead, Piotr Biela forecasts that egg prices in Poland will remain stable through April 2025, with year-on-year increases expected to range between 10% and 15%. He does not anticipate a panic among consumers driven by a sudden increase in demand, noting, "While we expect to see heightened demand for eggs leading up to the holiday, we don't expect an 'egg panic' situation. Historical patterns show that pre-holiday shopping tends to be predictable." This sentiment was echoed by others who are observing the market closely.
The bird flu outbreak has also played a role in the increasing prices by necessitating the culling of flocks, which in turn limits supply. Seasonal factors contribute as well, as winter months tend to see a drop in egg production due to lower laying rates among hens.
The situation is further complicated by the market conditions in the United States, where avian influenza has similarly affected egg supplies. Experts are quick to assert that the Polish market should not be influenced by American shortages, as the export of eggs to the U.S. is fraught with challenges, including strict regulations, the perishability of the product, and costly shipping processes.
As Poles brace for Easter, a survey conducted by SW Research for the magazine "Wprost" explored anticipated holiday spending. Nearly 27.7% of respondents indicated they plan to spend between 300 and 500 PLN, while 22.4% expect to allocate 500 to 1000 PLN for Easter expenses. Only 17% reported planning to spend between 100 and 300 PLN, and a mere 4% anticipate spending less than 100 PLN. Interestingly, 16% of those surveyed have yet to plan their Easter budgets, while 2.8% do not commemorate the holiday.
Breaking down these figures, it’s highlighted that individuals earning between 3,000 and 5,000 PLN per month are predominantly in the 300-500 PLN spending category, alongside residents of rural areas and individuals aged 35 to 49.
The higher prices are not limited to eggs. Reports from various supermarkets like Lidl, Aldi, and Auchan show that the cost of other traditional Easter products, such as white sausage, has also risen tremendously, with sausages reaching prices as high as 24 PLN per kilogram. The wide discrepancy in prices can be shocking; for instance, pork loin can fluctuate dramatically from 8.45 PLN in one store to 22 PLN in another. Smoked ham pricing is equally variable, ranging from 15 to 35 PLN per kilogram.
However, not all prices are soaring. Some items have maintained stable costs, with mayonnaise now priced just over 2 PLN per jar, compared to nearly 7 PLN a year prior. Sugar remains steady at approximately 2.99 PLN per package. With prices fluctuating greatly, consumers are urged to meticulously plan their shopping to avoid overspending on their Easter treats.
As Easter draws near, the expectation of price fluctuations continues to loom over the festive spirit. Retailers are anticipated to unveil various promotions closer to the holiday, which may help mitigate some of the pressure consumers feel from rising costs. Ultimately, awareness and planning may be the best strategies for those looking to celebrate without breaking the bank this Easter.
