As the UK braces for a significant increase in energy costs, EDF has launched a new energy tariff designed to provide some relief for consumers. The Simply Fixed Jun26v9 is touted as the most affordable energy-only fixed tariff currently available among major suppliers.
This new offering, priced at £1,680 for an average dual fuel customer paying by direct debit, presents a crucial opportunity for both new and existing customers to secure savings just as the energy price cap is set to increase to £1,849 on April 1, 2025. Essentially, customers switching from energy giants such as British Gas, EON, Ovo, and Octopus can save £169 by opting for this new EDF tariff.
Rich Hughes, the Director of Retail at EDF, emphasized the importance of this new plan. “With the energy price cap set to rise next week, now is a critical time for customers to secure a fixed deal and avoid costly increases,” he stated. He further highlighted the ongoing volatility in the energy market, which underscores the urgency for a long-term solution in energy affordability: “The ongoing volatility in the market also emphasizes the need for a long term, meaningful solution on affordability, and shows why a social tariff is still urgently needed to help those who are most vulnerable.”
What is a social tariff, you might ask? It’s a proposed discounted rate aimed at supporting customers on fixed or low incomes, which many advocates argue is necessary given the rising costs of living and energy.
In addition to the Simply Fixed Jun26v9, EDF has also introduced another competitive offering. The Simply Fixed 2Yr Apr27 tariff is priced at £1,751.60 for an average dual fuel customer, providing further options for consumers looking to lock in their rates.
For those who prefer a more flexible option, EDF also offers the Simply Tracker Jun26 tariff. This tracker plan is a bit unique, as it is set to track £50 below the energy price cap. The structure allows for savings of £25 per fuel derived from standing charges, meaning it benefits even those who might be low energy consumers. Furthermore, there is no requirement for a smart meter to get on board with either the Simply Fixed or Tracker tariffs.
However, it’s important for consumers to act quickly. These deals come with a caveat: they could be withdrawn at any moment due to fluctuations in global wholesale prices. With the market still experiencing considerable instability, fixing a rate can provide much-needed financial security.
The energy landscape can feel complex, especially as prices keep shifting. Yet, as providers like EDF introduce new products aimed at helping consumers manage these changes, it is clear that now is the time for households to re-evaluate their energy plans.
By switching to EDF’s Simply Fixed Jun26v9, consumers are afforded the peace of mind that comes with securing a fixed energy rate ahead of the price rise. As Rich Hughes aptly put it, “now is a critical time for customers,” and these new tariffs could make all the difference in easing financial pressures.
As these energy giants compete for customers with offers like these, it presents a pivotal moment for consumers to make informed decisions that could save them money in the long run.
Ultimately, for those seeking a reprieve from increasing costs, options such as EDF's new tariff and others may play a crucial role in navigating the turbulent and often unpredictable waters of energy pricing today.
