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24 April 2025

Dutch Authority Urges Users To Object To Meta's AI Data Plans

The AP warns of potential loss of control over personal data as Meta plans to train AI with public information.

The Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) is raising alarms regarding Meta's plans to utilize public data for training artificial intelligence (AI) models. The authority is urging users to take immediate action if they wish to prevent their personal data from being used in this manner.

Last week, Meta, the parent company of Facebook, Instagram, and WhatsApp, announced that it would begin using public posts, photos, and comments from adults to train its AI systems. This announcement has sparked serious concerns from the AP, which warns that users may lose control over their personal information.

AP vice-chair Monique Verdier expressed her apprehensions, stating, "The risk is that you as a user lose control over your personal data. You might have posted something on Instagram or Facebook, and that data will end up in that AI model without you knowing exactly what happens with it." She further emphasized, "Once your data is in the AI model, you can’t just retrieve it easily." This highlights a significant issue for users who may not fully understand the implications of their data being used in AI training.

To address these concerns, the AP has set a deadline for users to object to their data being used, urging them to submit their objections by May 27, 2025. This is crucial as the training of the AI model is set to commence shortly thereafter. Meta has stated that it will honor all requests from users who wish to opt out, and they only need to fill out an objection form with their email address. Providing a reason for the objection is optional.

However, the legality of Meta's data usage under European law remains uncertain. The AP has questioned whether the opt-out model employed by Meta, which operates on the premise that "whoever remains silent consents," meets the necessary legal requirements. The authority has expressed concerns about the implications of this model, suggesting that users may not be adequately informed about their rights.

Previously, Meta had postponed its training program due to objections raised by European regulators. However, the company now asserts that it is compliant with legal obligations. The Irish Data Protection Commission, which oversees Meta's operations in Europe, has indicated that it is monitoring the situation closely. An official from the Irish regulator stated, "Meta has implemented some of the recommendations we provided, but we will continue to keep a watchful eye on their practices."

In light of these developments, the AP is encouraging users to take control of their personal data and actively object if they do not wish for their information to be utilized in AI training. Verdier's comments underscore the urgency of the situation: "If you don’t want your data used for this purpose, now is the time to object." This call to action is particularly relevant as the deadline approaches.

As the landscape of AI development continues to evolve, the AP's concerns reflect broader anxieties about privacy and data security in the digital age. Users are often unaware of how their online activities can impact their privacy and the extent to which their data can be used by corporations without their explicit consent.

In conclusion, the ongoing dialogue surrounding data protection and AI training is critical. Users must remain vigilant and informed about their rights, especially as companies like Meta navigate the complexities of data usage in the age of artificial intelligence.