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21 March 2025

Düsseldorfer EG Faces Uncertain Future After Historic Relegation

Despite relegation, Timocom remains a committed sponsor, signaling a potential rebirth for the iconic ice hockey club.

In a historic turn of events, Düsseldorfer EG has been relegated from the Deutsche Eishockey-Liga (DEL) for the first time in its 90-year history, casting a shadow over the future of the eight-time German ice hockey champion. On March 21, 2025, fans were grappling with the implications of this shocking relegation while the club's management announced significant changes in response to their struggles, including the dismissal of manager Niki Mondt and the entire coaching team comprising Steven Reinprecht and Samu Martikainen.

Jens Thiermann, a known figure in the ice hockey community and a shareholder of Düsseldorfer EG, will also leave his position this spring. Despite stepping down, Thiermann assured that his company, Timocom, will continue to support the club as a sponsor during the next season, irrespective of the league they find themselves in. This decision comes amid ongoing discussions about the club's strategic direction and rebuilding efforts after a dismal season.

"This is a strong signal that points to the future," the club stated, indicating its focus on moving forward from this tumultuous period. Thiermann has been a long-time supporter of the club, his firm transitioning from a member of the DEG Löwenclub until 2020 to an exclusive partner and then the main sponsor by November 2024.

In a heartfelt message, Michael Staade, President of DEG Eishockey e.V., expressed gratitude towards both Thiermann and Timocom for their unwavering support, saying, "This is a great message for all friends of Düsseldorfer hockey. I thank Jens Thiermann and TIMOCOM for this wonderful support. The DEG can count on its partners." His remarks underscore the importance of collaborative efforts in ensuring the club's survival and potential resurgence.

The future of Düsseldorfer EG now relies on navigating the current challenges and leveraging the support from partners like Timocom. Thiermann's previous commitment of a financial boost is especially vital; he had offered a significant sum contingent on the club’s ability to stay in the DEL. Unfortunately, with their relegation now confirmed, the hope rests on the club's ability to regroup and succeed in the DEL2 playoffs, where they must now secure assistance to maintain their first-league status.

Staade's call for additional companies to unify with DEG illustrates the urgency and community spirit needed to pave a way out of this adversity. "We invite other companies to follow this example and position themselves by DEG's side," he said during a recent announcement, highlighting the collaborative avenue for overcoming the current crisis.

Fans are left clinging to hope, looking for any signs that their beloved club can rebound from this setback. As the organization prepares for the upcoming season, with Thiermann's active participation as a sponsor adding crucial financial backing, the atmosphere within the club is one of cautious optimism.

This storied ice hockey team, which has been a staple of the Düsseldorf sports scene, now finds itself at a crossroads. The legacy of an organization that has not only celebrated championships but also garnered a dedicated following faces the challenge of rebuilding amidst uncertain circumstances. However, with confidence expressed by both leadership and supporters alike, there’s a palpable sense that while the journey ahead is daunting, it’s one that can be navigated together.

The degree of change implemented in recent weeks hints at a strategic redirection, one that will need strong leadership and community support to restore the club's glory. As the club seeks to reposition itself, the commitment from partners like Timocom stands out as a beacon of hope. Fans and stakeholders alike eagerly anticipate what the future holds for Düsseldorfer EG, praying for a quick turnaround that can restore their prior standing in German ice hockey.