Starting April 26, 2025, Düsseldorf Airport will temporarily rebrand itself as "Luchthaven Düsseldorf" for a week, coinciding with the Dutch holiday Koningsdag and the May vacations. This festive change aims to warmly welcome the influx of Dutch travelers who frequently use the airport.
The airport will sport a vibrant orange version of its usual blue "DUS" logo, which will be prominently displayed at the entrance. This initiative is a reflection of the significant rise in Dutch passengers, which increased by 25 percent from 2023 to 2024, totaling approximately 1.5 million travelers. This figure represents about eight percent of the airport's total passenger volume last year.
Henning Pfisterer, Head of Aviation at Düsseldorf Airport, emphasized the airport's commitment to being a hospitable host for its Dutch guests. "Many of our Dutch visitors have been flying from DUS for years. With this initiative, we simply want to say: It’s great to have you back!" he stated, highlighting the airport's efforts to enhance the travel experience for all passengers.
Travelers from the neighboring Dutch provinces of Limburg, Gelderland, Overijssel, and Noord-Brabant particularly favor Düsseldorf Airport for its proximity, wide range of flight options, and affordable parking facilities. In fact, in 2024, one in five parking bookings originated from the Netherlands, showcasing the airport's popularity among Dutch travelers.
To create a festive atmosphere, the airport will feature digital welcome messages in Dutch, and all announcements during this week will also be made in the local language. The terminal will include a selfie spot themed around the color orange, encouraging guests to capture their travel excitement.
Culinary offerings will also reflect Dutch culture, with local restaurants serving traditional snacks such as "Kibbeling met Fritjes" (battered fish with fries) and "Broodje Gezond" (a healthy sandwich). The airport aims to immerse visitors in a truly Dutch experience, making their journey memorable right from the start.
In addition to the culinary delights, the airport will host various activities for families, including an adventure workshop for children, walking acts, and competitions, all designed to engage and entertain visitors. This initiative is not just about the logistics of travel; it’s about creating a welcoming environment that celebrates the connection between the Netherlands and Düsseldorf.
Pfisterer expressed hope that these efforts will encourage even more Dutch travelers to choose Düsseldorf Airport for their future flights. "We are doing everything we can to ensure that your vacation starts with us—from the very first step into the terminal," he added, reinforcing the airport's dedication to improving guest experiences.
This rebranding initiative is set to transform Düsseldorf Airport into a vibrant hub during the week of Koningsdag, showcasing the airport's role as a key player in the region's travel landscape. As the airport prepares for this special occasion, it is clear that the bond between Düsseldorf and its Dutch neighbors is stronger than ever, and the airport is ready to celebrate this connection in style.
With the expected increase in traffic, the airport is well-equipped to handle the surge of passengers while maintaining high standards of service. The commitment to welcoming Dutch travelers is not just a promotional effort; it reflects a deeper understanding of the importance of community and hospitality in the travel industry.
As the countdown to April 26 continues, anticipation builds for what promises to be a memorable week at Düsseldorf Airport. The blend of cultural celebration, family-friendly activities, and exceptional service is set to make this initiative a highlight for both the airport and its visitors.
In summary, Düsseldorf Airport's transformation into "Luchthaven Düsseldorf" is more than just a name change; it’s a celebration of friendship and cultural exchange between Germany and the Netherlands. By creating a festive atmosphere and providing tailored services for Dutch travelers, the airport is poised to strengthen its position as a preferred travel hub for the region.
