In a week marked by dramatic financial swings and cautious consumer sentiment, Dusit Thani Public Company Limited (DUSIT) has found itself at the center of Thailand’s business news. On September 15, 2025, DUSIT reported a remarkable 23.44% surge in its third-quarter profit, closing at 15.80 billion baht. This leap, according to HoonSmart.com, was accompanied by a trading volume of 392.44 billion baht, signaling a renewed wave of investor confidence in the hospitality giant.
But what’s driving this sudden optimism? The answer lies in a series of pivotal changes within the company and the much-anticipated Dusit Central Park project—a mega-development that has captured the attention of both the real estate and tourism sectors. Spanning 46,000 square meters and comprising 69 buildings, Dusit Central Park is more than just another property venture; it’s being hailed as the linchpin for DUSIT’s financial turnaround.
According to the latest reports, the Dusit Central Park project includes two main components: Dusit Residences and Dusit Parkside. Both are on track for significant progress, with the company setting its sights on an ambitious target—80% occupancy and sales by 2026. The project is slated for completion that same year, and management is confident that full-scale operations will propel the company back into profitability.
“Dusit Central Park is a key variable that will support DUSIT’s operating results to recover,” the company’s CEO stated, emphasizing the project’s role in the group’s broader strategy. The CEO also projected that the company would be able to clear over 46,000 million baht in debt by 2026, a bold claim that has caught the eye of analysts and investors alike.
It’s not just the numbers that are turning heads. The company is undergoing a significant leadership transition, with Mr. Chanin Donavanik stepping in as the new Group CEO and Mr. Pakawat Kowitwattanapong appointed as director—replacing Suphajee Suthumpun, who resigned due to other full-time commitments. These changes, effective from September 12 onward, are seen as crucial in steering DUSIT through this transformative period.
Brokerage sources quoted by HoonSmart.com noted that the stock’s surge to its ceiling price during the morning session was a clear indication of market enthusiasm. At one point, DUSIT shares peaked at 16.60 baht before settling at 15.80 baht by 3:40 p.m., reflecting a 23.44% increase. The stock opened at 13.30 baht and briefly dipped to 13.20 baht, highlighting the day’s volatility but also the underlying momentum.
So, what’s fueling this newfound confidence? Analysts from Phillip Securities (Thailand) have issued a “buy” recommendation for DUSIT, anticipating improved performance from the second half of 2025 into early 2026. They point to a combination of factors: the easing political climate, a recovering economy, and expected government policies to stimulate tourism. One such policy is the proposed "Half-Price Thai Tour" program, which follows on the heels of the soon-to-expire "Half-Price Thai Travel" initiative. With the peak travel season approaching in the fourth quarter, these measures are expected to provide a welcome boost to the sector.
“If these factors go according to plan, there is a high chance the stock price will reflect its true value more in the medium to long term,” a brokerage insider told HoonSmart.com. The sentiment is echoed by the company’s leadership, who have repeatedly assured stakeholders that DUSIT has no intention of selling its core businesses—a statement aimed at quelling rumors of a possible acquisition by Central Pattana (CPN).
The Dusit Central Park project, in particular, has received an overwhelmingly positive response since its soft launch. According to company executives, visitor numbers have exceeded expectations, and the phased opening is already generating substantial interest from both residents and investors. The company expects to recognize significant revenue from property transfers associated with Dusit Residences and Dusit Parkside by 2026, further bolstering its financial position.
Meanwhile, the broader economic context remains a mixed bag. As reported by Daily News, the atmosphere surrounding the sale of government lottery tickets ahead of the September 16 draw was subdued. Persistent economic sluggishness and heavy rainfall have dampened both buyer and seller enthusiasm, with wholesale prices hovering at 83-84 baht per ticket and retail prices holding steady at 100 baht. Despite these challenges, certain "lucky numbers"—including those associated with the new prime minister and significant royal anniversaries—continue to attract attention, with some sets fetching as much as 1,000 baht for five tickets.
Yet, the contrast between the cautious mood in the consumer market and the bullish sentiment surrounding DUSIT’s prospects is striking. While everyday Thais are tightening their belts, investors are betting big on the hospitality sector’s rebound, driven largely by the anticipated success of Dusit Central Park and the company’s strategic shift under new leadership.
The project’s scale is nothing short of impressive. With 69 buildings spread across 46,000 square meters, Dusit Central Park is set to become a landmark in Bangkok’s urban landscape. The dual focus on luxury residences and serviced apartments positions DUSIT to capture a diverse clientele, from affluent locals to international visitors seeking long-term stays. The company’s forecast of 80% occupancy by 2026—if achieved—would mark a significant milestone, underscoring the project’s role as a catalyst for growth.
Financially, the stakes are high. DUSIT’s third-quarter revenue of 392.44 billion baht reflects not only strong demand but also the company’s ability to execute on its ambitious vision. The CEO’s commitment to reducing debt by more than 46,000 million baht by 2026 signals a disciplined approach to capital management, aimed at ensuring long-term sustainability.
As the company navigates this period of transition, all eyes are on the rollout of Dusit Central Park. The next twelve months will be critical, with the full opening of the project expected to drive both revenue and occupancy to new heights. Industry observers will be watching closely to see if DUSIT can deliver on its promises—and if the broader hospitality sector can ride the wave of recovery that many are hoping for.
For now, DUSIT stands as a case study in resilience and reinvention, leveraging bold leadership moves and visionary projects to chart a path forward. With the stakes this high, success is far from guaranteed—but the company’s recent performance suggests that, at least for now, the smart money is on a comeback.
