Rumors swirl around Dusan Vlahovic’s future at Juventus, as several top clubs express interest, particularly Arsenal. Speculations have intensified since Arsenal’s pursuit of the Serbian striker became public knowledge, and Juventus appears to be caught between retaining their key players and the reality of competitive market dynamics.
Vlahovic, who joined Juventus from Fiorentina for €83.5 million back in January 2022, has proven to be value for the club. Reportedly, "Juventus are determined to renew Vlahovic’s contract to secure his future, acknowledging competition from clubs like Arsenal could complicate their plans," according to Daily Cannon. This strategic move makes sense, considering Vlahovic’s original deal expires in June 2026, leaving Juventus potentially vulnerable to losing him without financial compensation down the line.
Juventus has set the preliminary asking price for Vlahovic at €80 million if any direct negotiations are established, emphasizing their commitment to retaining his services. This valuation reflects his impressive form; as of January 2025, Vlahovic has scored 12 goals across all competitions this season. Given such numbers, it’s no surprise top clubs are interested.
While Vlahovic enjoys his position, Arsenal fans are urged to temper their enthusiasm since he previously rejected the North London club for the allure of Serie A. His loyalty to Italian football, coupled with recent performances, has rendered him integral to Juventus’s ambitions this term.
“Talks between Juventus and the player's camp took place shortly before Christmas. The Serie A giants want to avoid heading to 2026 with Vlahovic on an expiring deal,” reported Gazzetta dello Sport. This implies there are pressing discussions taking place as Juventus management positions itself among their options moving forward.
Adding to the urgency, Vlahovic has recently been bumped to the bench due to the arrival of Randal Kolo Muani, another forward from PSG who was signed to bolster the club's offensive capabilities. This shift has left many questioning Vlahovic’s long-term position within the squad. Following his elevation to podium star, the current constraints over his playing time have resulted in media speculation about his happiness and future at Juventus.
Beyond Arsenal, other clubs such as Chelsea and Barcelona have begun sniffing around for the talented striker. Barcelona, particularly, could see Vlahovic as a long-term replacement for Robert Lewandowski, expected to retire soon; there is now clear interest as per reports from La Gazzetta dello Sport. The piece stated, “The relationship between Juventus and Dusan Vlahovic is broken. The 'bianconeri' want to part ways with the forward as soon as possible.”
These developments underline the precarious bridge Vlahovic is crossing. On one hand, Juventus is eager to maintain his scoring ability, exemplified by his 18 goals from last season. On the other, as contracts grow shorter, the club may face pressure to cash out sooner rather than later. The suggestion soon arises: could Vlahovic be on the move before the end of the current transfer window?
It's worth noting Vlahovic has reportedly dismissed any proposals from Al-Nassr, which had sought to lure him to the lucrative Saudi Pro League but never engaged beyond initial discussions, according to Gianluca Di Marzio. This reaffirms not only his commitment to remaining competitive within Europe but also adds yet another layer of intrigue over where Vlahovic might end up.
Should Juventus manage to part ways with their forward, his absence would certainly create ripples throughout the squad and beyond. Several Premier League clubs, including Chelsea and Manchester United, have expressed varying degrees of interest, yet with the approaching February 3 transfer deadline, the question stands: will any club meet the asking price, or will Juventus press the gas on ensuring Vlahovic’s extended stay?
With options for clubs like Chelsea and Barcelona also on the table, the status of Vlahovic remains fluid as he re-evaluates his position as February approaches. The longer Juventus waits, the more likely Vlahovic’s future will remain up for negotiation against competitive demands, team dynamics, and individual ambition.
One thing is evident: the upcoming days could define Dusan Vlahovic’s path either at Juventus or elsewhere, keeping football fans on both sides vested as the narrative continues to develop and unravel.