Dragons' Den Season 22 has brought new pitches and investor profiles to the forefront, captivating audiences with entrepreneurial innovation and highlighting the substantial wealth of the seasoned Dragons.
Among the standout stories is Katriona Shovlin, who recently pitched her unique concept of a hotel for chickens on the beloved BBC show. Shovlin has been operating Hen Weekend Chicken Boarding from her home in Upchurch, Kent, since late 2023, taking care of abandoned birds and family pets when their owners are away.
The latest season premiered on January 9, 2025, showcasing the talents of both regular and guest judges. The panel includes seasoned investors Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett, along with guest Dragons Joe Wicks, Emma Grede, and Trinny Woodall.
Reflecting on her experience, Shovlin explained, "To approach all these millionaires was really intimidating, but Joe's just like me." The supportive presence of Wicks, known for his fitness expertise, helped ease her nerves during the pitch. Shovlin described the experience as "emotional, amazing," stating, "I would happily do it all over again." Her goal was not only to secure investment but also to raise awareness for her small business.
The filming took place in Salford back in July, setting the stage for what would be one of the most high-profile appearances Shovlin has made to date. She has previously been featured in several national newspapers and BBC Radio programs, but this show catapults her story to wider recognition.
Shovlin expressed her initial hesitation when approached by the show's producers. "I originally said no because I just thought this is a small little business," she remarked. After reflecting, she realized the immense platform Dragons' Den offers for exposure.
Alongside the captivating pitches, viewers are equally interested in the net worth of the Dragons themselves, whose financial backing can change the fate of these entrepreneurs. Steven Bartlett, the youngest Dragon at just 32, has amassed considerable wealth through his marketing agency, The Social Chain, which was valued at $600 million as of 2021. Although he stepped down as CEO, the business continues to thrive, and Bartlett's net worth is estimated at £71 million.
Sara Davies, known for founding Crafter's Companion, boasts a net worth of £37 million. Her entrepreneurial success began when she started the company during her university days, and she has since become a fan favorite on the show following her stint on Strictly Come Dancing.
Deborah Meaden, another well-known figure among the Dragons, has built her wealth to around £50 million. Renowned for her no-nonsense approach, Meaden has invested over £3 million since joining the show and has remained one of its stalwarts since 2003.
Peter Jones, the richest among the Dragons, has accumulated approximately £500 million. His varied portfolio includes businesses like Expansys and Red Letter Days, demonstrating his expertise across multiple sectors.
Touker Suleyman, age 71, has also carved out significant success, with net worth reported at £200 million, stemming from his ventures primarily within the fashion industry.
Dragons' Den continues to air on BBC One, bringing fresh faces and inspiring stories to viewers each week. This season not only showcases the determination of entrepreneurs like Shovlin but also highlights how the guidance and financial support from these seasoned investors can transform small ideas Into thriving enterprises.
Stay tuned to see if Shovlin's pitch is successful when the show airs at 20:00 GMT, offering insight not only on her business but also on the fierce competition among this season's Dragons.