Dos Hermanas is gearing up to become the epicenter of tourism debate and innovation with the upcoming II Foro de Turismo Dos Hermanas. Scheduled for February 13, starting at 4:30 PM at the Dehesa de Valme Research and Development Park, this event emphasizes governance, new trends, and MICE (Meetings, Incentives, Conferences, Exhibitions) tourism. Attendance is free, but prior registration is required at this link.
This forum signifies the city’s commitment to fostering its MICE sector, which holds significant economic and tourism potential. Dos Hermanas has already taken key steps forward, such as joining the Spain Convention Bureau—a move expected to boost its capability to attract high-profile events. Additional plans for the future inauguration of the Palacio de Exposiciones y Congresos de Dos Hermanas, slated for early 2026, promise modern infrastructure comprising four pavilions, each exceeding 4,000 square meters, reinforcing its position as a congress destination.
The forum will tackle strategic issues like digitalization, sustainability, and event personalization within the MICE sector. Notable among the speakers is Matilde Almandoz, President of OPC Spain, who will present the inaugural speech on global trends within the meetings tourism sector. Following her address, a roundtable titled "360° Vision of the MICE Sector" will feature industry professionals, including representatives from major event-organizing companies and hotels. They will discuss current challenges and opportunities within the sector.
This event also serves to strengthen cooperation between public and private sectors, projecting Dos Hermanas as a competitive and appealing destination for high-level events. Attendees will have the chance to learn about new tourism products currently under study and explore strategic alliances with local hotels.
According to recent insights, Dos Hermanas possesses numerous infrastructures making it attractive for hosting congresses, fairs, and meetings, including the under-construction Palacio de Exposiciones y Congresos. This venue is anticipated to be both cultural and commercial, equipped with modern, versatile spaces suited for large-scale events. The city also boasts unique venues such as historic haciendas, the Gran Hipódromo de Andalucía, and the Ciudad del Conocimiento, which provide diverse options for organizing professional gatherings.
The connectivity of Dos Hermanas is another major selling point for MICE tourism. Its strategic location offers direct access to the SE-40 and its proximity to Sevilla Airport facilitates the arrival of congress attendees and visitors from various regions. The integration of Dos Hermanas within the Sevilla Metro network, along with the forthcoming Casilla de los Pinos train station, will significantly improve mobility for event participants.
The process of joining the Spain Convention Bureau is projected to culminate during the General Assembly of 2025 to be held in Granada, where Dos Hermanas' inclusion will be decided. If successful, this membership will not only establish the city as a key player for meetings tourism but also create new economic and job opportunities, enhancing its national and international visibility within the MICE sector.
The II Foro de Turismo Dos Hermanas presents a unique opportunity to understand the city's potential within the MICE segment and the strategies being crafted to position it as a leader for meetings and conventions.