Domclick, a popular real estate service, has launched an innovative feature that allows all authorized users to leave reviews about residential complexes as of March 20, 2025. This new option marks a significant shift from previous protocols, where only individuals who had already purchased an apartment could provide feedback.
This feature is set to enhance the transparency of residential complexes by allowing potential buyers to read experiences from various sources, including current residents, those awaiting keys to newly purchased apartments, and prospective buyers contemplating their options.
One pivotal aspect of this new review system is that the rating of a residential complex will be based solely on evaluations from verified buyers, ensuring that the opinions shared are credible. A user who has purchased an apartment through Domclick will have their review marked with a “Buyer” badge. This badge confirms that the review originates from someone with firsthand experience, promoting an honest and trustworthy environment for potential buyers.
Moreover, all users have the option to publish their feedback anonymously, safeguarding their identity while sharing valuable insights about aspects like construction quality, infrastructure, and management services. This degree of anonymity is critical, as potential buyers often seek real user experiences before making such substantial financial commitments.
In today’s competitive real estate market, consumers have become increasingly discerning, often researching companies’ reputations before deciding where to invest their money. A survey conducted by Yandex Real Estate in 2022 revealed that 36% of users prioritized a developer's reputation when making their housing choices.
This heightened scrutiny is particularly necessary given current economic conditions, including high inflation and interest rates that have impacted the financial viability of many companies in the real estate sector. Many buyers these days are considering their investments carefully, leading to a market that demands transparency and quality service.
Maria Medvedeva, a project manager specializing in reputation management, suggests that companies now face the challenge of maintaining their reputation while ensuring sales figures remain steady. Medvedeva notes, "The market, which previously thrived due to buyer demand, has become more competitive and demanding regarding service quality and client interaction.”
The move to allow anonymous reviews represents a strategic effort by Domclick to foster buyer trust and improve overall service quality in residential developments. As buyers share their experiences, potential buyers will have access to a broader range of viewpoints, enabling them to make informed decisions. This feedback loop is crucial for both enhancing the reputation of individual developers and improving the industry as a whole.
Review sites and social media platforms have increasingly become go-to sources for prospective buyers looking for reliable insights into real estate developers. According to current trends, interest in reputation management is higher than ever.
Particularly, platforms like CIAN, Otzovik.com, and Yandex Maps are becoming essential tools in the search for credible reviews. On CIAN, for instance, moderation can take between 1 to 3 days; on Otzovik.com, it typically takes about 30 minutes to a day. These timelines are crucial for real-time feedback to guide buyers’ decisions.
The growth of positive site rankings—recently reported as increasing by 27%—indicates a shift in how developers are perceived, further reinforcing the importance of maintaining a positive online presence. Neglecting reputation management can result in negative reviews proliferating, which can significantly damage a developer's brand and subsequent sales.
In this evolving landscape, the importance of reviews cannot be overstated. They serve as a critical component in shaping public perception, which in turn affects consumer behavior and developer sales. Thus, integrating reputation management into a company’s marketing strategy is no longer optional; it is imperative for today’s real estate market.
As the real estate sector continues to evolve, the launch of Domclick’s new review feature is a step in the right direction, promoting transparency and trust. This initiative not only aids buyers in making smarter choices but also holds developers accountable for their projects. Such a shift may very well redefine how real estate transactions are approached, emphasizing the collective voice of the consumer in the process.
Ultimately, Domclick’s new feature could usher in a more informed and engaging buying experience in the residential market, signaling a future where feedback is paramount in the decision-making process.
