Diverse Events Highlight Creativity At Makuhari Messe

The Tokyo Auto Salon 2025 celebrated its 43rd edition at Makuhari Messe, showcasing an impressive array of 857 vehicles from 389 exhibitors. This year's event highlighted the growing trend towards customized and concept cars, with a particular focus on sports models that attracted a large audience.

Among the array of exhibits, there was a noticeable shift towards vehicles suited for outdoor activities. Custom cars designed for camping purposes, alongside trailers and transporter vehicles, showcased a broader variety in lifestyle choices related to automotive culture. Notably, last year’s exhibit of Snow Peak’s 'Field Trailer' generated considerable excitement and set the stage for a vibrant outdoor-themed display this time around.

One standout among the custom entries was a modified Suzuki Jimny that caught the eye with its unique styling reminiscent of Western SUVs. With the elevation of road clearance through adjustable suspensions, the exhibit highlighted the imaginative possibilities in car customization—a tradition deeply rooted in sports car culture. Alongside this, modified SUVs and one-box vehicles, like the Toyota Hiace, also dropped to eye-catching low heights, making a strong aesthetic impact.

While lowering a vehicle's height (especially for off-road models) may not bolster functionality, the thrill of seeing familiar outdoor recreational vehicles take on unexpected styles sparked intrigue among attendees. The event not only allowed for displays of engineering innovation but also provided a playground for those dreaming of personal vehicle modifications without the constraints of everyday use and financial considerations.

This exploration of personalized automotive expression was evident as participants marveled at the beauty and creative potential blossoming in each custom design. Tokyo Auto Salon 2025 served as a reminder that this kind of immersive experience goes beyond just cars; it's about the art of possibility—transforming vehicles into unique reflections of their owners’ personalities.

In a separate event focusing on sustainability, Kasugai Seika Co., known for its popular confectionery brand Tsubu Gumi, will participate in the 'Carbon Neutral wo Kangaeru 2025' initiative at Makuhari Messe on March 29 and 30. The company aims to demonstrate its commitment to environmental responsibility while introducing its latest offerings in collaboration with Hello! Project.

The Tsubu Gumi GOODM!X PREMIUM Set will feature four varieties of the gummy snack, accompanied by a randomly included 'Ririkku Card' collectible. Each day during the event, 2,693 bags will be available at a price of 1,000 yen, with only limited quantities per sale cycle. Enthusiasts can purchase the treats using various payment methods including cash, electronic money, and QR code transactions, with a limit of ten bags per person.

The themes of sustainability and community engagement are being strongly highlighted in this collaboration. The SATOYAMA & SATOUMI movement, of which the event is part, promotes various initiatives aimed at addressing climate challenges, supporting regional development, and boosting local vitality. Kasugai Seika's participation is a step towards contributing positively to these efforts.

Switching gears to the world of competitive dance, the dance club from Torisho Commercial High School is gearing up for the USA (United Spirit Association) Nationals 2025 competition. This exciting event will be held at Makuhari Messe on March 25 and 26, 2025. Recognizing the financial burden of attending such national competitions, the club is actively seeking donations to help cover travel costs.

The club's six members are dedicated to representing their school and community, showcasing their passion and precision in cheer dance at the prestigious national stage. This opportunity marks a significant milestone for the students, and they are rallying for community support to realize their aspirations.

As the events at Makuhari Messe unfold, they highlight the diverse cultural fabric of Japan—from the innovative automotive designs at the Tokyo Auto Salon to the sweet offerings of Kasugai Seika, and the spirited performances by enthusiastic young dancers. Each gathering at this venue encapsulates different aspirations, showcasing creativity, environmental consciousness, and community involved in singular experiences.

For anyone interested in automotive excellence, sustainable practices, or cheerleading passion, these events at Makuhari Messe from March 21 to March 30 showcase not only the activities presented but also the vibrant community that brings them to life.