In a surprising turn of events, a recent test conducted by Stiftung Warentest has revealed that discount laundry detergents outperform well-known brand products, both in terms of cleaning effectiveness and cost. This revelation came to light on March 19, 2025, when Stiftung Warentest analyzed a series of 20 laundry detergents, including 13 powders, six liquids, and one tab.
The findings show a notable divergence in quality and pricing. Among the products tested, eight received a grading of "good," highlighting the growing trend of cost-effective alternatives in the detergent market. The prices of these laundry detergents ranged significantly, from 16 cents to 34 cents per wash. With the substantial price difference, shoppers are advised to consider their options carefully.
Key products that shared the top spot in the test include Denkmit from dm and Formil from Lidl, each earning an impressive rating of 1.6, while Domol from Rossmann closely followed with a score of 1.7. All three brands priced their products at an economical 16 cents per wash, emphasizing the appeal for budget-conscious consumers.
Another noteworthy finding was the introduction of Tandil Ultra from Aldi, which stood out as the leading liquid detergent with a score of 2.5, also priced at 16 cents per wash. This highlights a growing recognition of liquid products within the budget segment, though they generally perform less effectively than powders, primarily due to the absence of bleaching agents.
The quality ratings varied widely, with some well-known brands failing to impress. A prime example was Lenor's liquid detergent, which received a disappointing rating of "poor," placing it firmly at the bottom of the rankings. This situation raises questions about the reliability of brand names in guaranteeing performance.
An essential takeaway from the Stiftung Warentest report emphasizes that while liquid detergents tend to be gentler on textiles, they do not clean as thoroughly as powder options, particularly when it comes to tackling stubborn stains. For particularly soiled laundry, powder detergents containing bleaching agents and enzymes are recommended, especially when washing at elevated temperatures like 60 degrees Celsius.
Moreover, the test revealed environmental concerns linked to some detergents due to microplastics found in fragrance capsules, leading to more eco-conscious consumers exploring the benefits of environmentally friendly products. Overall, consumers are encouraged to wash at lower temperatures whenever possible, as this not only saves energy but is also more environmentally friendly.
This comprehensive analysis by Stiftung Warentest is essential not only for consumers seeking to make informed choices but also for highlighting the effectiveness of lesser-known brands that can deliver on quality at a fraction of the cost. In a market saturated with advertising and established brands, the real victory lies in recognizing the true value of budget-friendly alternatives.
For anyone looking to ensure their laundry is both clean and economical, this study serves as a pivotal guide. With a seemingly endless supply of products, consumers are urged to scrutinize their options, weighing both performance and price before making their next purchase.
In conclusion, consumers can take heart in knowing that high cost does not necessarily equate to high performance. As the findings of this recent test reveal, budget-friendly products like Denkmit and Formil are challenging the status quo, proving that effective cleaning can be both affordable and efficient.
