The Digital Signage Summit Europe is set to take place at the Hilton Munich Airport from May 21 to May 23, 2025, marking a significant return for the event that promises to delve deeply into the rapidly evolving world of digital signage. With a three-day agenda, this year’s summit is designed to address the pressing themes of artificial intelligence (AI) and managed services, which are reshaping the industry landscape.
Florian Rotberg, Conference Chair and Managing Director of invidis, emphasized the urgency of the summit's expanded format, stating, "The digital signage industry is evolving incredibly fast, so it was important to extend DSS Europe to three days. This allows us to thoroughly address central topics. The expanded format gives us the chance to dive deeper into discussions, bring in more expertise, and hear various perspectives—from leaders of major brands to creative minds and niche specialists. This makes DSS Europe a must-attend for everyone in the digital signage world.”
The first day, Wednesday, May 21, will introduce a new format: the Digital Signage Technology Forum. This forum will focus on current tech trends such as AI, cybersecurity, remote device management, and platforms, primarily targeting technical decision-makers in the integration sector. The day will kick off with a keynote address by Rotberg and Stefan Schieker from invidis, who will provide insights into the state of software development, particularly regarding protection against cyberattacks on digital signage networks.
Throughout the day, attendees can expect to engage with pressing questions like how to effectively integrate AI, the pros and cons of on-premise versus cloud solutions, and what to consider regarding APIs. Notable speakers include Jesper Knoop-Henriksen from Google Chrome OS, Marcus Panwitz from Teamviewer, and Josef Schneider from Kirchberg Capital. Additionally, the topic of content distribution will be addressed, including strategies for app stores and HTML5 streaming.
On Thursday, May 22, the focus will shift to managed signage and its transformative impact on business models within the industry. Key discussions will revolve around data-driven decision-making, green signage, and the current reorganization of competition in the marketplace. High-profile leaders will discuss how to navigate geopolitical uncertainties, leverage AI for growth, and adapt to new trends in software, content, and technology.
A highlight of the second day will be the session titled “The Leading Integrators of the World,” featuring Alberto Cáceres from Trison, who will share insights into global integration strategies. Stan Richter from SignageOS will offer best practices for managing complex networks during the “Network Operations Panel.” Furthermore, Johanny Payero from Lenovo will speak about the evolution of billion-dollar companies in the signage sector, while Johan Lind from Vertiseit will provide his perspective on the future of digital signage software and platforms.
The third day, Friday, May 23, will center on the role of AI in digital signage and retail. Questions will be raised about whether AI represents the next big leap for digital signage and how it can be practically implemented. The day will commence with an investigative keynote from invidis exploring the interplay between AI and digital signage.
As the day progresses, numerous speakers will illustrate how AI can enhance content creation, target audiences more effectively, and facilitate data-driven decisions, promising a day filled with valuable insights and tangible business benefits. A notable feature will be a Fireside Chat on "AI & Transformation" with industry experts Julian Phillips from AVI-SPL and Jon Sidwick from Blue Touch Paper.
Additional sessions will focus on practical AI applications, content, data, software, operations, and security, including contributions from Matteo Baldi of Livesignage, Pol Rosset of Windowsight, and Johannes Tröger of Ameria. For those particularly interested in data strategies, Iman Nahvi from Advertima will shed light on how data is shaping the future of digital signage. Panels will also cover current developments in the digital out-of-home (DooH) sector, addressing market trends, key performance indicators, and regional specifics. Shekhar Rao from Skycom India will provide a global perspective on DooH and retail media.
To conclude the summit, invidis experts will reflect on AI and its limitations, summarizing the key takeaways from the event. Attendees can also look forward to the invidis Strategy Awards on Thursday, May 22, and the unveiling of the new invidis Yearbook, which serves as an essential reference for anyone involved in digital signage.
Currently, tickets are available with a 30% early-bird discount, making this an opportune time for interested parties to register and secure their place at this pivotal event.
The Digital Signage Summit Europe 2025 promises to be an essential gathering for industry professionals, offering insights and discussions that will shape the future of digital signage.
