Dentsu Creative is making waves in the Indian advertising scene with the introduction of its innovative tool, Future Mandala, aimed at transforming brand strategy and boosting business growth. Originally crafted by Dentsu Tokyo back in 2011, this tool has already proven its effectiveness across various markets worldwide and is now set to provide Indian brands with the insights they need to thrive.
With the advertising industry facing rapid changes, traditional market trend reports are becoming outdated, offering only surface-level insights. Future Mandala digs much larger, analyzing significant socio-economic shifts, demographic trends, and third-party research to establish strategies meant to withstand the test of time and market fluctuations. The swift growth of India is reshaping numerous industries, and being relevant is not just enough anymore; companies must also showcase bold innovation and visionary thinking.
What truly makes Future Mandala stand out is its comprehensive approach, which facilitates not only product innovation but also fosters the development of next-generation communication platforms and business models. This dual capability empowers businesses to foresee changes, respond to them adequately, and lead with progressive visions for the future.
Amit Wadhwa, the Chief Executive Officer of Dentsu Creative for South Asia, emphasized the strategic importance of this new tool. He remarked, “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights necessary to move beyond short-term trends and embrace long-term innovation. This tool reflects Dentsu’s commitment to 'Innovate to Impact,' ensuring our clients do not merely keep up with the market but become leaders with strategic clarity.”
Echoing this sentiment, Sumeer Mathur, the Chief Strategy Officer for India at Dentsu Creative, added, “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala allows them to develop entire business ecosystems—from product development to consumer communication and fostering sustained growth. It utilizes extensive data from government reports, industry insights, and contemporary trends, giving brands actionable plans for the next five years, making it incredibly powerful for driving innovation amid the rapidly shifting economy.”
The Future Mandala is being offered as a premium, fee-based service, accessible to both current and new clients of Dentsu. This positioning gives businesses leveraging this tool significant advantages over their competitors. Globally recognized for its transformative capabilities, Future Mandala enables Indian brands to lead with insight drawn from predictive analyses and strategies, ensuring they are ready for what lies ahead.
Designed by Dentsu Creative’s team of specialists, including Takuya Kagata, who serves as Partner at Dentsu Consulting Inc. and editor-in-chief of its Japanese edition, Future Mandala not only prepares businesses for future challenges but also positions them for sustainable success and innovation. With everything from product development to communication strategies integrated within this tool, Dentsu Creative is set to reshape the way brands navigate the complex and fast-paced world of Indian business.
