In a whimsical twist to mark April Fool's Day, carsharing operator Delimobil has temporarily rebranded its vehicle categories, embracing a nostalgic theme that harkens back to ancient modes of transport. On April 1, 2025, users logging onto the Delimobil app were greeted with playful new names for the familiar vehicle classes they typically rely on for their daily commutes and errands.
Gone are the standard labels of 'Economy' and 'Comfort.' Instead, these categories have been creatively renamed to 'Cart' and 'Briquette.' For those needing to impress at important meetings, the 'Carriage' serves as a nod to the 'Business' class, while the 'Wheelbarrow' takes over the responsibilities of the 'Cargo' category for transporting goods.
This light-hearted campaign is Delimobil's way of celebrating the universal appeal of humor while reminding customers that while technology may evolve, the essence of good service remains timeless. "We decided to celebrate April Fool's Day and remind our audience that technologies come and go, but a good service with the ability to choose the optimal type of transport is forever," said a representative from Delimobil.
The company aims to evoke a sense of nostalgia and adventure, allowing users to feel like heroes from ancient epics as they book their unusual vehicles. The initiative is not just about fun; it also serves to highlight the variety of options available in Delimobil's fleet, which boasts over 130 different car models across seven categories, catering to every conceivable need.
Whether it's a daily trip to work, a family outing, a long journey to the sea, or even moving furniture to a new apartment, Delimobil's extensive selection ensures that there's a suitable vehicle for every occasion. The 'Economy' category features budget-friendly models perfect for everyday use, while the 'Comfort' class offers spacious family cars. For those looking for a touch of luxury, the 'Business' category includes premium vehicles with enhanced comfort and unique sports models, alongside vans available in the 'Cargo' category.
Delimobil's playful rebranding aligns with its mission to demonstrate that carsharing is more than just a method of renting vehicles. "Cart, Wheelbarrow, Carriage—these words have lived in our language for centuries. With this unique approach, we want to remind our users that quality service has always been relevant, just as the ability to choose transport options for different scenarios has been," the representative added.
The company also recently launched a promotional campaign in September 2024, titled "Vroom Vroom - Accumulate on an Apartment." This initiative offered users the chance to win 10 million rubles towards purchasing an apartment, along with bonuses for trips and gadgets, further enhancing the appeal of their service.
As Delimobil continues to innovate and adapt to the changing landscape of transportation, this April Fool's Day campaign serves as a reminder of the brand's commitment to engaging with its customers in creative and meaningful ways. By blending humor with practicality, Delimobil not only entertains but also reinforces the importance of reliable service in an ever-evolving market.
With the rebranding, Delimobil invites its users to rediscover the joy of carsharing while enjoying the experience of selecting a vehicle that resonates with a rich historical context. The playful names are designed to spark curiosity and a sense of adventure, encouraging users to explore their options and feel a connection to the past as they navigate the modern world.
As the company looks to the future, it remains dedicated to providing a diverse fleet that meets the needs of all its customers, whether they are seeking a simple ride to work or a luxurious vehicle for a special occasion. By celebrating April Fool's Day in such a unique manner, Delimobil not only entertains its users but also reinforces its brand identity as a forward-thinking and customer-centric service.
