In a rapidly evolving digital landscape, the music streaming platform Deezer is witnessing a remarkable surge in the production of songs generated by artificial intelligence (AI). According to Alexis Lanternier, the director-general of Deezer since July 2024, AI-generated tracks now account for a significant 18% of all songs uploaded daily to the platform. This figure translates to over 20,000 AI-generated songs out of approximately 150,000 tracks uploaded each day, highlighting a dramatic increase from just 10% in January 2025.
Lanternier expressed his enthusiasm about this exponential growth in AI-generated music, stating, "It's exponential. In two months, this figure has almost doubled, and there is no reason for it to stop as the tools are easy to use. It will continue!" This sentiment reflects a broader trend in the music industry, where technological advancements are reshaping how music is created and consumed.
Three years ago, the daily uploads to Deezer numbered around 25,000 tracks. Fast forward to today, and that number has skyrocketed to six times that amount. This rapid increase can be attributed to the rise of user-friendly music creation platforms like Suno and Udio, which have made it easier for individuals to produce music without traditional training or resources.
To manage this influx of AI-generated music, Deezer has implemented a state-of-the-art tool designed to analyze content from these music creation platforms. This tool identifies AI-produced tracks and clearly flags them to users as "IA Generated," ensuring that listeners are aware of the origins of the music they are consuming. Lanternier emphasized the importance of transparency, noting that users can easily differentiate between tracks created by real artists and those produced by AI.
Despite the growing presence of AI in the music space, Lanternier pointed out that listeners still show a strong preference for music created by human artists. He remarked, "We are pleased that listeners prefer 'real' artists," indicating a potential challenge for AI-generated music to fully penetrate the market. This preference underscores the value that many consumers place on the human touch in artistic expression.
The implications of this shift towards AI-generated music are profound. As the technology continues to improve, the potential for AI to create music that rivals human composers grows, raising questions about the future of artistry and creativity in the music industry. Will listeners eventually embrace AI-generated music as a legitimate form of artistic expression, or will the human element remain irreplaceable?
As the debate continues, Deezer is positioning itself at the forefront of this transformation. By actively managing the integration of AI into its platform, the company is not only adapting to changing consumer preferences but also setting a standard for transparency in the industry. The challenge now lies in balancing innovation with the authenticity that listeners crave.
With the music landscape evolving at such a rapid pace, it will be fascinating to see how platforms like Deezer navigate the complexities of AI-generated content. As Lanternier noted, the tools for creating music are becoming increasingly accessible, suggesting that the number of AI-generated tracks will only continue to rise. This could lead to a future where AI plays a significant role in music production, challenging traditional notions of creativity and artistry.
In the coming months, it will be essential for Deezer and other streaming platforms to monitor listener reactions to this influx of AI-generated music. Will the novelty wear off, or will consumers find value in the unique offerings that AI can provide? As this narrative unfolds, one thing is clear: the intersection of technology and music is creating new possibilities that were once unimaginable.
In conclusion, as Deezer embraces the rise of AI-generated music, the industry must grapple with the implications of this shift. The balance between technological advancement and the preservation of human artistry will be crucial in determining the future landscape of music. With platforms like Deezer leading the charge, the evolution of music is bound to be an exciting journey.
