NHK's latest morning drama, Omusubi, featuring Kanna Hashimoto, is facing significant challenges as its viewing rates have taken a noticeable dip. Recent statistics indicate concerning trends, prompting discussions around the future of the show.
According to ratings reported on January 27 and 28, the episodes recorded average viewerships of 12.4% and 12.0%, respectively, with January 29 showing only marginal recovery at 12.8%. This continued pattern has led to alarming forecasts, as the show stands on the brink of recording its lowest viewership rates ever.
Recent ratings trends have placed Omusubi on the verge of eclipsing previous lows noted for Well Come, which holds the record at 13.5%. Industry experts note, "This rate may approach the historic lows of 'Well Come' from 2009, which had 13.5%,” highlighting the gravity of the situation.
Hashimoto portrays the main character, Yui, who is depicted as deeply committed to her studies as a nutritionist. Interestingly, the show has seen the protagonist appear less frequently over the recent weeks, as storylines centered more around supporting characters, particularly Yui's sister played by Risa Naka, which may have contributed to the decline.
Critics suggest viewer resistance to the portrayal of the character as overly gung-ho or emphasizing her "gal spirit" may have also played a pivotal role. According to expert commentary, "Critics suggest viewer resistance to the portrayal of the character as overly gung-ho has contributed to the shift.” There's growing sentiment among audiences feeling alienated by the direction of the narrative.
Compounding these issues are Hashimoto's recent controversies, with power harassment allegations surfacing from within her professional circle. This news led to mixed reactions among fans, with some expressing discomfort and doubt about the actress, which could undoubtedly interfere with the show's reception.
Social media reaction has been quite vocal, with viewers openly stating their grievances. Comments included sentiments like, “I really feel bad, but this morning drama isn't interesting and feels like a waste of time, hurry up with the next offering,” reflecting the growing impatience and dissatisfaction among the drama's audience.
Despite the bleak viewing figures, there is cautious optimism for recovery. Starting next week, there is anticipation for Yui’s character's return to the forefront of the storyline, which could entice viewer interest. The central narrative promises to resume focus on her struggles and growth after being largely sidelined, yet many wonder if this change can effectively shift public sentiment toward the series.
Hashimoto's representation of the determined nutritionist is also pivotal to the show's overarching theme of resilience. Should the show's direction shift back to more balanced storytelling, it might recapture the audience's attention and potentially stave off the impending record lows.
Nonetheless, with Hashimoto's clouded reputation due to the underlying issues, experts are wary of predicting significant viewership recoveries.
“Hashimoto’s prior issues could taint any future success, and if these concerns persist, we might witness continued challenges even after she returns,” remarked one entertainment journalist.
The upcoming weeks will be determinant for Omusubi as it aims to rectify its current course and address the audience's concerns. The production's ability to engage viewers effectively will decide its fate as it navigates the key challenges on the horizon.
It's evident now more than ever: for Omusubi, the road to recovery is fraught with hurdles, but with the right adjustments, there's hope for the beloved morning drama to regain its footing.