Under the administration of US President Donald Trump, the tourism sector in the United States is experiencing a significant downturn, with a marked decline in the number of international visitors. Recent data reveals that the influx of tourists has dropped sharply, particularly affecting travelers from Europe, including Germany.
According to the Financial Times, which obtained information from the International Trade Administration (ITA) of the US Department of Commerce, there was a 17 percent decrease in the number of Western European visitors who spent at least one night in the United States in March compared to the previous year. The situation is even more dire for travelers from Germany, Ireland, and Norway, with declines exceeding 20 percent.
The National Travel and Tourism Office corroborates this trend, reporting an 11.6 percent decrease in international visitors to the US in March compared to the same month last year. Particularly concerning is the 23 percent drop in air traffic from Mexico, a significant source of tourists.
Initially, the US tourism industry had anticipated a robust year for 2025, but these new figures have raised alarms. Paul English, co-founder of the travel website Kayak, expressed his concerns to the Financial Times, stating, "In just two months, Trump has destroyed the reputation of the USA, reflected in the decline of travel from the EU to the USA. This is not just another heavy blow to the US economy, but also a reputational damage that could take generations to repair."
Similarly, the Washington Post reported a nearly 12 percent decrease in overseas visitors to the US in March, with a staggering 28 percent decrease in tourists from Germany. This decline marks the first significant downturn since the COVID-19 pandemic, following a modest 2 percent drop in February. Experts warn that if this trend continues, it could lead to billions of dollars in losses for the US tourism industry.
Tourism expert Adam Sacks told the Washington Post that the decision by international travelers to avoid the US was predictable, attributing it to the divisive policies and rhetoric of Trump's administration. He noted that the figures are not yet complete, as data from neighboring countries like Mexico and Canada are still pending.
Concerns regarding border issues have also contributed to the decline in tourism. Several foreign tourists, including Germans, have reported being denied entry into the United States despite having valid documentation. Some were even detained in deportation facilities for days or weeks. In response to these incidents, the US State Department, led by Secretary of State Marco Rubio, has attempted to alleviate fears about entry problems. Rubio reassured potential travelers that those not intending to engage in protests or cause unrest need not worry about facing difficulties at the border.
Experts are also considering the timing of the Easter holiday, which traditionally involves significant travel. Last year, Easter fell at the end of March, while this year it takes place in April, which may further impact the numbers.
As the tourism industry grapples with these challenges, the implications are profound. The decline in visitors not only affects economic performance but also raises questions about the long-term reputation of the United States as a travel destination. With countries like France, Italy, Spain, and the UK typically sending large numbers of tourists to the US, the ongoing drop in visitors from these regions could have lasting effects.
In summary, the current landscape for US tourism is fraught with uncertainty and concern. While the industry had hoped for a bounce-back year, the latest statistics indicate a troubling trend that could have far-reaching consequences for the economy and the country's global standing. As the administration navigates these challenges, the focus will be on restoring confidence among international travelers and addressing the factors that have led to this decline.
