A Christmas miracle unfolded recently for the struggling TinyBrickOven pizzeria in Baltimore, thanks to the unexpected generosity of Dave Portnoy, founder of Barstool Sports. Known for his viral pizza reviews, Portnoy visited the pizzeria and left not just with good pizza, but with his wallet open wide, ensuring its survival through the holiday season.
On December 13, Portnoy conducted one of his popular One Bite pizza reviews at TinyBrickOven, where owner William Fagg revealed the devastating news: the pizzeria, which had been struggling without the ability to sell alcohol, was facing closure. “We can’t get our liquor license here,” Fagg stated. “We just haven’t been making money. With the market opening up, we’re just not able to compete.”
Portnoy, moved by the news, asked Fagg how much he would need to stay afloat for the year. The answer: $60,000. Without hesitation, Portnoy said, “Done,” solidifying his offer on the spot. The promise wasn’t just talk; the money was wired quickly, leading Fagg to exclaim, “If he says he would do it, it would get done.”
Coinciding with the holiday spirit, this gesture was hailed as miraculous. “It feels like a Christmas miracle,” Fagg told CBS News. His heartfelt gratitude was evident as he explained how the community responded to Portnoy’s video review, which quickly went viral with millions of views. Customers lined up outside TinyBrickOven, eager to help. Fagg mentioned, “Since the video posted, we’ve never had crowds like this. It’s overwhelming.”
The impact was immediate. Amidst the support, Fagg launched a GoFundMe initiative, aiming to raise funds for his Pay-It-Forward pizza program, which offers free meals to those in need. To date, the campaign has surpassed its initial target of $50,000, securing over $121,000 from over 2,200 donors. “I’m super humbled and grateful for the massive outpouring of support and encouragement,” Fagg expressed. “It’s time to give back.”
Beyond being just another charitable act, this event has showcased Portnoy’s long-standing dedication to reviving small businesses, particularly after the devastating effects of the COVID-19 pandemic. The Barstool Fund, created by Portnoy, has previously supported countless businesses affected by shutdowns and restrictions, raising over $41 million. Fagg, acknowledging this support, shared his intentions to continue philanthropy through his shop, planning to deliver pizzas this Christmas to homeless encampments.
Portnoy’s influence not only salvaged TinyBrickOven but also inspired countless others to step up for local businesses. “Small businesses are incredibly important for the community,” remarked local customer Doug Holt, who visited the pizzeria after seeing Portnoy’s review. “It’s about keeping unique places alive.”
The emotional resonance of this story reverberates through the community, emphasizing the importance of supporting small local businesses. The joy of Fagg, combined with Portnoy’s generosity and the community's activism, shines as bright as the holiday lights during this time of giving.
“It’s unbelievable how one person can change everything,” Fagg reflected. “We’re excited to keep serving our community.”
This Christmas, TinyBrickOven stands as not just another local eatery but also as a beacon of hope and generosity, shining brightly thanks to the kindness of one individual and the support of many. The spirit of giving is alive and well, proving once again the power of community collaboration and support.
