Data Reportal has just released its annual digital statistics, highlighting the search behaviors of Thai users during the year 2025. Published on March 3, 2025, the findings showcase what the people of Thailand were most curious about over the past year, as tracked by Google Trends.
According to the report, the top search term among Thai users was the word "หนัง" (movie), with this term receiving the highest index score of 100. This reflects the nation’s strong interest in films, be it local productions or international releases. Following closely behind was the term "แปล" (translate), which had an index score of 83. This indicates how often users turned to Google for assistance with language translation, perhaps highlighting the bilingual nature of the population and the increasingly interconnected world.
Sports also captured the attention of many, as demonstrated by the third-ranked term, "ผลบอล" (match results), which scored 41. This suggests significant engagement with local and international sports events, showing how sports culture plays a pivotal role among Thai internet users. Another prominent inquiry was "แปลภาษา" (language translation), ranked fourth with an index of 38, which reinforces the previous point about language usage.
The fifth spot went to the term "หวย" (lottery), scoring 36. The fascination with lottery results and numbers is prevalent across many cultures, but particularly so in Thailand, where the lottery is not just hoped for—it’s part of the fabric of society.
Looking at the 6-10 rankings, users searched for "บอลสด" (live scores) and "YOUTUBE," each receiving an index of 28. This reflects the popularity of real-time sports engagement and video content. It’s noteworthy to observe how the integration of platforms influences search behavior. Another term of interest was simply "ห," which scored 26, possibly indicating users were searching for something starting with the letter or the platform’s autocorrect features engaging this search term.
Other notable searches include "บ้านบอล" (football homes), which scoring 23, and "สภาพอากาศ" (weather), which received 21, indicating the practical inquiries made by users—whether seeking entertainment through football discussions or more mundane but necessary weather updates.
Delving down to the next rankings (11-20), social media plays its part: "FACEBOOK" and "GOOGLE" both scored 21. This underlines the platform's consistent relevancy among Thai users, solidifying its place as primary communication and information channels.
Meanwhile, search terms like "VK" scored 19, showing there’s also interest directed at lesser-known social media platforms. Searching for "บ้านผลบอล" scored 20, indicating interest not only in results but also the associated culture around football discussions.
Additional queries included terms like "ดูหนัง" (watch movies) with 20, "ผลบอลสด" (score results) at 19, and countless unique interests like "ตรวจหวย" (check lottery results) at 16. It’s fascinating to see how this mix of entertainment, sports, and practicality colors the digital habits of the Thai population.
Other terms such as "หนังไทย" (Thai movies) scored 15, showing the appetite for local content, and usages like "ดูบอล" (watch football) at 13 reflects the global sport’s expansive reach. The scoring of "เกม" (games) at 13 highlights the gaming culture prevalent among the youth and beyond, showing Saturday night streams or casual gameplay remains engaging.
Overall, this digital report by Data Reportal provides valuable insight not just for marketers but for anyone interested in the cultural zeitgeist of Thailand. It reflects the importance of entertainment and practicality as strong currents driving the online interactions of Thai users. Not just statistics, these numbers tell stories of curious minds seeking knowledge, connection, and enjoyment through the clicks and taps of their devices.