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Technology
27 January 2025

Data Protection Week: Put Privacy First Today

New legislation and strategies aim to safeguard personal information amid rising digital threats.

The week of January 27 to 31, 2025, marks Data Protection Week—a pivotal moment to highlight the necessity of safeguarding personal information among the public and professionals alike. This year’s theme, "Put privacy first," serves as both a call to action and a reminder of the changing landscapes of data security and privacy rights.

A significant recent development impacting personal information protection is the enforcement of new legislation aimed at reinforcing privacy standards, particularly within the healthcare sector. The Act respecting Health and Social Services Information (known as Law 5), effective from July 2024, has set the bar for how health-related data is managed, ensuring users' rights are prioritized alongside the accessibility of health data to authorized professionals.

This latest law operates alongside the existing Law 25, effective since September 2022, which governs non-medical personal data. Law 25 covers various data types, including employee records and transactional databases. With these two distinct yet complementary frameworks now established, nuanced protections are available across different contexts.

The McGill University Health Centre (MUHC) has also adapted to these changes by introducing new procedures for managing health information requests. Dr. Alan Forster has been appointed as the Director of Innovation, Performance and Quality (DIPQ) for health and social services information, supported by Me Nadim Elfangary, who manages employee personal information and administrative documents. Together, they reflect the MUHC's commitment to enhancing privacy protections and modernizing data management practices.

Data Protection Week provides the ideal backdrop for organizations and individuals to reflect on and improve their data hygiene practices. With the increasing prevalence of apps and online services, many users remain largely unaware of how their sensitive data is harvested. Popular platforms like TikTok, Instagram, and even shopping apps quietly extract information related to users' geographical locations, browsing habits, and more, raising privacy concerns.

"While technology has become an integral part of our lives, it’s easy for users to be swept away by shiny new apps and gadgets without considering the potential privacy trade-offs," cautioned Anna Larkina, security and privacy expert at Kaspersky. This stirring insight speaks volumes about how users should remain vigilant about their online behaviors.

The relentless data collection practices embedded within many applications can create comprehensive profiles detailing users' daily routines and preferences. They collect personal data related to health and fitness metrics, surfing habits, shopping history, and even offline presence near physical stores. This accumulation of sensitive information could potentially lead to misuse, identity theft, or other unwanted consequences if not properly managed.

To counter these threats, Kaspersky offers several actionable steps for individuals to protect their privacy. Users should systematically audit app permissions, denying unnecessary access to their location or personal data where it isn’t warranted. It’s also important to employ privacy-focused tools, including virtual private networks (VPNs) and anonymous payment methods, especially during sensitive transactions.

Another tip is to enable “Do Not Track” settings both on devices and within individual applications, giving users more control over what data is shared. To reduce vulnerability, those connecting to the internet in public spaces should refrain from using open Wi-Fi without safeguards; VPNs are strongly recommended if connectivity is necessary. Finally, conducting regular privacy audits of app settings can help users identify applications they no longer use, allowing them to uninstall apps as necessary.

The rise of smart devices and AI-driven applications is likely to solidify data privacy as both a pressing concern and one of convenience. This week is not only about celebrating advancements in personal data protection but also about urging everyone to examine their digital lives and recognize the value of their personal information.

Data Protection Week serves as a reminder: it’s up to each individual to take proactive measures for their own privacy. This theme, "Put privacy first," underlines the collective responsibility to cultivate safer digital experiences as we navigate the technology of tomorrow.