Formula 1 star Daniel Ricciardo has officially launched Enchanté Rosé, the latest offering from his partnership with St Hugo Wines, on March 18, 2025. This vibrant and magnetic rosé wine exemplifies Ricciardo's playful spirit and is crafted for those who cherish life’s special moments. The wine features bright red berry flavors and delightful floral notes, wrapped up with a crisp, clean finish, making it perfect for relaxing afternoons and jubilant gatherings.
The name 'Enchanté,' which translates to 'pleased to meet you' from French, is intended to mirror Ricciardo's warm and welcoming personality. "My friends and I would say ‘enchanté’ instead of cheers just to sound sophisticated," Ricciardo shared. He continued, "The reality of doing this now, over a glass of Enchanté Rosé, my latest wine in partnership with St Hugo, blows my mind. I’m happy to say the future is looking rosé and I am living my best Enchanté life.”
The eye-catching label of the wine features a 3D chrome rose with metallic petals, which is not just visually appealing but also nods to Ricciardo's own rose tattoo. This artistic choice emphasizes the personal brand he’s cultivating beyond racing.
To celebrate the successful launch, Ricciardo partnered with Dan Murphy’s, making Enchanté Rosé accessible to wine lovers across Australia. Agi Pfeiffer-Smith, managing director of Dan Murphy’s, expressed excitement about the collaboration, stating, "We’re all about bringing the most exciting and innovative wine experiences to our customers. Partnering with St Hugo and DR3 Wines for Daniel’s launch of Enchanté Rosé is a real podium moment for us as it brings the fun, flair, and a bit of cheekiness to the table.”
Enchanté Rosé is now available at Dan Murphy’s for a recommended retail price of $40, appealing to both casual wine drinkers and connoisseurs alike.
Beyond the wine, Ricciardo’s recent career developments have sparked interest, especially following his exit from Formula 1. Having been dropped by RB (now Racing Bulls) with six races remaining in the 2024 season, the Australian is currently without a full-time seat. His last appearance on the F1 track was at the Singapore Grand Prix on September 22, 2024, where he finished 18th.
The current F1 grid is full for 2025, which suggests Ricciardo might have to wait until 2026 for another full-time opportunity. Despite these challenges, Ricciardo remains active outside of racing. He has launched his clothing brand, Enchanté, with a pop-up store based in New York City, and continues to engage with fans through social media.
Ricciardo has not officially retired from motorsport, but he has signaled his affection for the sport through social media. He posted, "I’ve loved this sport my whole life... to the fans who love the sport sometimes more than me haha thank you. It’ll always have its highs and lows but it’s been fun and truth be told I wouldn’t change it." This farewell-like message hinted at the uncertain but optimistic future he faces.
With his ventures beyond the racetrack, it is clear Ricciardo is carving out significant opportunities for himself, and the launch of Enchanté Rosé is just the latest chapter of his multifaceted career. Enthusiastically embracing new challenges, Ricciardo's fans are eager to see what he achieves next on and off the track.
Ricciardo’s transition to entrepreneurship exemplifies how athletes can leverage their fame for business ventures, particularly in the lifestyle and wellness sectors, where authenticity and personality can make all the difference. The winding path of his post-F1 career promises to keep fans engaged, whether he's pouring glasses of Enchanté Rosé or donning stylish apparel from his clothing line.
