On April 17, 2025, Dabang, a prominent real estate platform, officially launched its new community service called 'Dongne Iyagi'. This innovative feature allows users of the Dabang mobile application to freely exchange information about various regions and real estate sales, moving beyond the traditional, uniform property listings that users have come to expect.
The introduction of 'Dongne Iyagi' aims to create a vibrant community where users can share not only property details but also their personal experiences and insights about specific neighborhoods. This shift is designed to provide app users with richer, more useful local information. According to Dabang, the service is accessible directly from the app's main home screen or its map interface, making it easy for users to engage with.
In this community space, users can select their desired area and contribute articles discussing the surrounding environment, transportation options, and available convenience facilities. This feature is particularly appealing to the younger demographic, especially those in their 20s and 30s, who are increasingly looking for detailed insights into potential living areas.
To further enhance communication, Dabang has incorporated a 'Poll' feature that allows users to engage in discussions on specific topics, as well as a 'Sales Attachment' feature that enables users to share recommended properties and their opinions. This dual approach not only fosters a sense of community but also encourages users to participate more actively in discussions about real estate and local amenities.
Recognizing the importance of user interface (UI) and user experience (UX), Dabang has optimized the bulletin board writing screen to be wider than before, reflecting the growing trend of mobile app usage. This adjustment aims to enhance user convenience and satisfaction, ensuring that users can easily navigate and contribute to the community.
Dabang's commitment to providing comprehensive local information is evident in their strategy to include lifestyle details such as trendy hotspots, educational institutions, and shopping facilities. This tailored approach is designed to meet the preferences of the 2030 generation, who are the primary users of the platform.
In a statement, Dabang explained, "The condition and characteristics of properties are crucial, but so too is the surrounding environment, which significantly impacts residential satisfaction. Our goal with this service is to offer more vivid and useful information to our users." This focus on community-driven insights marks a significant evolution in how real estate platforms can operate, emphasizing the importance of local knowledge in the property market.
As the digital landscape continues to evolve, Dabang's 'Dongne Iyagi' service represents a proactive step towards creating a more interactive and informative real estate experience. By facilitating the exchange of localized information, the platform not only enhances user engagement but also empowers potential residents to make informed decisions about where to live.
With the launch of 'Dongne Iyagi', Dabang is setting a new standard in the real estate industry, demonstrating that the future of property searching lies in community collaboration and shared experiences. As users begin to explore this new feature, it will be interesting to see how this impacts their decision-making processes and overall satisfaction with their living environments.
