Da Nang's tourism industry is making waves in Europe, showcasing its vibrant offerings during the Vietnam tourism introduction program held in Milan, Geneva, and Paris from May 6 to May 12, 2025. This initiative, spearheaded by the Vietnam National Authority of Tourism and the Ministry of Culture, Sports and Tourism, aims to promote Vietnam as a premier travel destination, particularly targeting high-spending markets in Southern Europe and French-speaking regions.
Among the highlights of Da Nang's presentation were its unique tourism products, which include luxurious beach resorts, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and golf tourism. The city also emphasized its strategic partnership with the ancient town of Hoi An, a UNESCO World Heritage Site. This collaboration aims to combine Da Nang's upscale resort environment with the rich cultural experiences found in Hoi An, an approach that has resonated well with European travel partners.
As part of the program, Da Nang's tourism representatives engaged in business connection sessions with international travel agencies and airlines in Milan and Geneva. These meetings were designed to foster relationships, exchange products, and share market insights with European partners and the French-speaking business community.
On May 12, 2025, the program will continue in Paris, one of the European Union's leading sources of tourists to Vietnam. This event will provide further opportunities to connect with major travel companies, media outlets, and businesses in France.
Meanwhile, the city of Hue is also making its mark on the European stage. A vibrant display of Hue's cultural identity was showcased in Geneva, Switzerland, as part of the Week of Culture - Tourism and the Vietnamese tourism, cuisine, and craft villages introduction program. This initiative coincides with the National Tourism Year - Hue 2025, organized by the Ministry of Culture, Sports and Tourism.
From May 4 to May 14, 2025, Hue's delegation promoted the city's rich cultural heritage in Geneva, featuring performances of Hue royal court music, culinary delights like Nem Cong, Cha Phuong, and fried spring rolls. The theme for the National Tourism Year 2025 is 'Ancient Capital, New Destiny,' highlighting Hue's strengths in tourism, cultural heritage, and unique culinary offerings.
The activities in Geneva not only provided Swiss visitors with a comprehensive view of Vietnam's UNESCO-recognized cultural heritage, such as Ha Long Bay, Hoi An Ancient Town, and the Imperial City of Hue, but also introduced them to stunning natural landscapes and attractive destinations like Sa Pa, Ha Giang, Trang An, Phu Quoc, and Son Doong Cave.
These cultural showcases underline the commitment to fostering tourism development between Vietnam and Switzerland—two nations with long-standing friendly relations and significant complementary potential. The events also serve as a platform for travel and hospitality businesses from both countries to connect and explore collaborative opportunities.
The success of these promotional activities is evident in the enthusiastic response from the international community, as they help to elevate the image of Hue as a sophisticated, sustainable, and culturally rich destination on the global stage.
As Vietnam continues to position itself as a key player in the global tourism market, initiatives like these not only enhance the visibility of its cities but also create pathways for economic growth through tourism. The upcoming events in Paris and ongoing engagements in Milan and Geneva reflect a strategic approach to attracting international tourists and establishing Vietnam as a must-visit destination.
In conclusion, the tourism initiatives in Da Nang and Hue represent a significant effort to showcase Vietnam's rich cultural and natural heritage to the world. By participating in high-profile events across Europe, these cities are not just promoting their unique offerings but are also building lasting relationships with international partners that will benefit the country’s tourism sector for years to come.
