Cyril Hanouna’s popular show Touche pas à mon poste (TPMP) has successfully launched on YouTube following the unexpected closure of C8, marking a new chapter for the controversial host and his loyal fan base. The first broadcast on March 3, 2025, came just days after the final airing on C8, which ceased operations on February 28, 2025, due to regulatory complications. With the absence of C8, many feared the end of Hanouna’s highly popular talk show, but the pivot to digital platforms has not only preserved TPMP but also expanded its reach.
During the inaugural online episode, which began at 18:20, viewership skyrocketed, peaking at 280,000 simultaneous viewers and averaging 220,000 throughout the broadcast. This impressive turnout on YouTube not only pleased Hanouna but also attracted various advertisers eager to capitalize on the show’s reach. Advertisers like Volkswagen, Dell, Carglass, and Red Bull found their way onto the screen, demonstrating the show’s lucrative potential.
NPA Conseil reported on March 4, 2025, the broadcast generated about €45,000 in advertising revenue, with net earnings approximated at €30,000 based on traffic and viewership numbers. This successful first broadcast is being hailed as both a financial and strategic win for Hanouna, whose history of controversial remarks and incidents has kept him at the center of entertainment discussions.
Upon returning to screens, Hanouna expressed gratitude to his audience during his radio show "On marche sur la tête," sharing his excitement over the turnout. "Yesterday, you want me to tell you, apparently, the friends of another channel did a little bit of the calculation... Apparently, we averaged one million, without YouTube, where there were 300,000 people, plus one and a half million at peak already yesterday and we didn’t even have SFR and Bouygues, we were already at this. It’s huge, it’s incredible, it’s crazy. We’ve already moved one and a half million people, so thank you for being so many, it’s absolutely amazing, it’s the first time this has happened," he noted, highlighting the overwhelming support from fans.
Despite the controversies surrounding the show—which often led to clashes with regulatory bodies—TPMP's return has shown resilient popularity among viewers aged 25 to 49, reflecting its previous C8 audience demographics. Florian Anselme from Le Journal du Dimanche mentioned, "Among the 25-49 year old demographic, TPMP's viewership percentage is the same as it was on C8," indicating continuity as the show transitions to this new format.
Following the initial success, discussions arose about Hanouna's plans moving forward. He confirmed on March 4, 2025, his decision to extend his television presence, indicating he would host on W9 starting September 1, 2025. This confirms Hanouna's intention to continue providing the entertainment his audience craves, reaffirming his commitment even after challenges faced by C8.
Fans of TPMP can catch the show online through multiple platforms, including YouTube, Dailymotion, and other internet TV services like Molotov, following its live airing from Monday to Thursday, at times between 18:20 and approximately 21:15. Hanouna's ability to adapt to these changes symbolizes the enduring relationship between him and his audience, who find solace and entertainment through his outspoken format.
Although C8 is no longer airing, Hanouna's transition to web television has demonstrated his relevance and capacity for attracting significant viewership. The incorporation of fresh advertiser partnerships not only supports the show's production but also reflects the public's willingness to follow the host across platforms. The web's flexibility allows the show to exploit real-time content delivery and consumer engagement—an advantage over traditional formats.
With substantial backing from brands and record viewership numbers, the return of Touche pas à mon poste stands out as one of the most noteworthy shifts in French television as audiences embrace Hanouna's return to their screens. This successful pivot indicates the potential shift toward internet streaming for traditional television programming, reinforcing Hanouna's innovative approach to maintaining viewer interest and funding for the show.
Looking forward, the anticipation for the upcoming episodes of TPMP remains high, as many fans return with excitement to their screens. With Hanouna at the helm, it’s clear he’s not just bouncing back but thriving amid change, keeping both loyal followers and advertisers engaged. Whether on web TV or traditional formats, Hanouna's presence is unlikely to fade, making his new scheduling on W9 and Fun Radio significant developments to watch as they approach this fall.