Cyril Hanouna's popular talk show, Touche Pas À Mon Poste (TPMP), is set to conclude after a successful run, transitioning to a new format on W9 this coming fall. This announcement, made with dramatic flair, brings to an end a chapter that began in 2010 on France 4.
On March 21, 2025, Hanouna revealed the show's last live broadcast, marking the moment with a heartfelt message to his viewers, stating, "Nous serons là lundi, en direct. Nous serons là mardi, en direct. Nous serons là mercredi, en direct. Je crois que Kelly Vedovelli revient lundi. Ça, c'est pour les bonnes nouvelles." This message underscores the connection he has developed with his audience over the years.
Having garnered millions of fans, the show had transformed significantly since its inception. What started as a charming talk show dissecting media antics evolved into a political podium where the lines of propriety were often blurred—a fact that some attribute to the show’s eventual decline in viewership. The transition to airing on Zoubida TV following C8's demise on February 28, 2025, marked a new chapter of experimentation for Hanouna.
Despite earlier claims that the online version was breaking audience records, Hanouna concluded TPMP a month earlier than anticipated—reportedly due to various challenges, including shifts in audience engagement and the advertising revenue model. Of his decision, he said, "C’est un carton énorme ce qu’il s’est passé. On a été premier talk grâce à vous tous les soirs." His announcement came alongside promises for an exciting return in the fall, reassuring loyal fans that key commentators would remain part of the final seasons.
Compounding the strain on TPMP was an investigation launched by Médiapart that revealed a troubling workplace atmosphere described as an “extrêmement violent” environment, which likely influenced Hanouna’s decision to pivot away from the previous format. Amidst speculation about which commentators would stay and which would leave, Hanouna maintained, "Sachez que l'on ne parle pas du tout de cela, comme ça c'est clair, pour les chroniqueurs de toute façon c'est moi qui décide, personne d'autre." This pointed affirmation served to alleviate concerns from his crew about their future roles.
Looking towards the future, Hanouna plans a seminar with his team to brainstorm new ideas and directions for their upcoming projects. Fans can expect more details to surface as September approaches, signaling a shift in the program's tone and format. With the pressure to return to a beloved style of entertaining—the lighthearted banter that once defined TPMP—Hanouna faces an uphill battle to re-establish his formula while avoiding the pitfalls that led to the current state of affairs.
The success of TPMP, during its prime, had been nothing short of astounding, drawing in an average of 145,000 euros per episode as reported by Le Figaro. However, the production costs and the shift in how advertising revenues were structured in recent months have left the show struggling to maintain those figures since it moved to an online only format. The once thriving show’s live streams seem to have diminished reach, achieving only a fraction of the views they used to garner.
As this chapter closes for Hanouna and TPMP, the anticipation builds around what the new season on W9 holds. Whether he can capture the essence of his earlier success and pivot to a new style that remains as engaging as the show was in its heyday remains to be seen. Will viewers embrace whatever fresh perspective and format he and his team decide upon? And what will this mean for the realm of French pop culture as it grapples with the legacy of a show that, for better or worse, shaped its television landscape for over a decade? For now, fans are left in suspense, equally hopeful and anxious for the show's next iteration.
For Hanouna and his loyal audience, this transition represents not just an end but a new beginning—a moment to reflect, regroup, and reinvent the world of French television entertainment as they embark on this new journey together.
