On April 30, 2025, the Diputación de Palencia made a significant announcement that is set to transform the cycling tourism landscape of the province. They unveiled a partnership with the Movistar Gravel Squad, a team that belongs to Abarca Sports, the same organization that oversees the renowned Movistar Team in road cycling. This collaboration aims to position Palencia as a premier cycling tourism destination, particularly through the promotion of the Cyclope Palencia brand.
The Movistar Gravel Squad, which includes prominent riders such as Alejandro Valverde, Marta Torà, and Carlos Cobos, is poised to leverage this partnership to enhance its visibility and impact in the cycling world. The team is set to debut their new GOBIK equipment, prominently featuring the Cyclope Palencia branding, at the prestigious The Traka event this weekend.
Ángeles Armisén, the president of the Diputación de Palencia, expressed her enthusiasm for the partnership, stating, "Cyclope aims to promote the province through cycling tourism, showcasing our diverse landscapes, culture, and gastronomy. This alliance with the Movistar Gravel Squad positions us as a top-tier cycling destination, linked to effort, sustainability, and the thrill of discovering the territory in a unique way." Her words reflect a vision that intertwines cycling with the rich natural and cultural tapestry of Palencia.
In addition to Armisén's remarks, Eduardo Tejido, deputy of the Sports service, highlighted the unique routes designed under the Cyclope brand. "Gravel perfectly connects with the essence of Palencia: tranquil paths, unspoiled nature, rural heritage, and hospitality. With Cyclope, we have already created unique routes, and this sponsorship allows us to take that experience much further," he noted. This emphasis on the natural beauty and welcoming atmosphere of Palencia is central to the initiative's goals.
The Movistar Gravel Squad's Chief Marketing Officer, Juan Pablo Molinero, also voiced his appreciation for the institutional support, saying, "We are very satisfied to unite our gravel brand with that of a territory that believes in the potential of cycling as a development tool. Palencia and its Cyclope project exemplify how to coherently and boldly connect brand, sport, nature, and territory. This is the essence of gravel: a sport for everyone, whether professionals, enthusiasts, or casual cyclists. From now on, they will have a new reference point in Palencia for practicing their favorite sport." His statement underscores the inclusive nature of gravel cycling and its potential to foster community engagement.
Marta Torà, one of the team’s cyclists, shared her excitement about the upcoming training sessions on the Cyclope Gravel route that encircles the province. "We are eager to come to Palencia to explore the Cyclope route. For us, racing with this brand on our jerseys is not just motivation; it is a way to represent a type of cycling that is more connected to the land and the people," she stated. This sentiment captures the spirit of adventure and connection that gravel cycling embodies.
The Cyclope Palencia brand is designed to promote cycling tourism across the province, offering a network of routes that traverse various terrains, including road, mountain, and gravel paths. These routes connect significant cultural and historical sites, providing cyclists with a rich experience that goes beyond just the ride.
The Movistar Gravel Squad, meanwhile, is becoming a reference point in the gravel cycling world, blending active road cyclists with former professionals and amateur riders. This diverse composition not only enhances the team’s competitive edge but also fosters a community of cycling enthusiasts who share a passion for exploration and adventure.
As the Movistar Gravel Squad prepares for their season debut at The Traka, anticipation is building around how this partnership will unfold. With the backing of the Diputación de Palencia and the Cyclope brand, the team aims to not only excel in competitions but also promote the province as a vibrant cycling destination.
The collaboration between the Diputación de Palencia and the Movistar Gravel Squad marks a significant step forward in the realm of cycling tourism. By harnessing the growing popularity of gravel cycling, both entities are committed to showcasing Palencia's stunning landscapes and rich cultural heritage. As this partnership takes flight, it promises to enhance the cycling experience for riders and tourists alike.
In conclusion, the synergy between Cyclope Palencia and the Movistar Gravel Squad is more than just a sponsorship; it is a strategic alliance that embodies the spirit of cycling, community, and exploration. As the team hits the trails and roads of Palencia, they will carry with them not only their competitive aspirations but also the hopes of a province eager to be recognized as a top cycling destination.
