CyberAgent, the parent company of popular digital content platform ABEMA, has seen its stock rise significantly over five consecutive days, driven by positive developments surrounding product releases and innovative branding strategies. One of the highlights this week was the announcement of the distribution date for the highly anticipated 'Chiikawa Poketto', which has been viewed favorably by investors, contributing to the stock momentum.
On March 18, 2025, CyberAgent launched the 7th series of 'Nijisanji Chips', priced at 253 yen. This latest release features original collectible cards from the widely popular VTuber group 'Nijisanji', and it includes 55 different card designs, five of which are rare. The excitement over these collectible snacks is palpable, particularly among fans. Customers can find 'Nijisanji Chips Vol.7' at FamilyMart stores, Village Vanguard outlets, and Animate shops across Japan, as well as through the Cyber Goods Store online. Notably, limited box versions of the chips will also be available at Namco amusement facilities, extending their reach to both dedicated fans and casual buyers.
This release marks the continuation of CyberAgent's strategy to create exciting and engaging product combinations. According to reports, "The product includes original cards from the VTuber group 'Nijisanji'," as stated by Anycolor, Inc. The VTuber phenomenon has gained significant traction over the past years, and products like these chips tap directly - pun intended! -into the fandom surrounding these digital creators.
Simultaneously, ABEMA, under CyberAgent's umbrella, is focused on elevacting its original content offerings. With its motto of crafting the 'new future of television', the Communication Design Office plays a key role. They have been actively crafting engaging promotional strategies to increase the audience's expectations of ABEMA's offerings. Sato and Hirokawa, the heads of this office, emphasized their commitment to not just deliver content but to create nuanced conversation starters around their brand.
"ABEMA's vision is to create the new future of television," explained Hiroshi Sato, who runs the communication design strategies within ABEMA. His colleague Takuhiro Hirokawa added, "We don't just want viewers to watch our content; we aim to create scenarios where they engage with it, perhaps even sparking broader cultural dialogues." Their approach involves creating original promotional content rather than relying solely on standard advertising, reimagining how viewers perceive and interact with digital media.
Recent promotional efforts have included unique marketing techniques, such as integrating surprise experiences for audiences. For example, during the promotional activities for the original drama 'Informer', ABEMA launched some creative initiatives involving live interactions during filming. Shows are advertised not only through traditional routes but also via innovative channels embracing audience engagement directly.
By utilizing the proximity of their branding teams to production units, ABEMA effectively creates synergy between the content and its promotional strategies. "Having our communicative vision and creative strategies housed closely with our production teams allows us to understand the content on a fundamental level," said Hirokawa. "This closeness enables us to deliver messages with authenticity and depth, which is absolutely pivotal when engaging with our audience. Every project becomes not just another show but part of the larger cultural conversations we aim to be part of."
ABEMA has also made strides toward international accessibility and recognition. On June 24, 2023, they independently handled the exclusive broadcasting of significant sporting events, marking their first step toward establishing themselves as global broadcasting contenders. This venture included the WBA World Super Flyweight title match featuring notable fighters such as Ioka and Franco, alongside exciting kickboxing bouts, all streamed through ABEMA PPV.
Looking forward, the Communication Design team is set on continuing to craft unique campaigns to engage both users and industry players. "We want users to see ABEMA as the hub for astonishing content," expressed Hirokawa. By promoting the idea of continuous engagement through quality content, they hope to raise overall brand expectations significantly.
Sato believes this is where the future lies for ABEMA. “Our focus will always be on enhancing audience expectations; everything we create should resonate with the belief we hold—that we are shaping engaging stories,” he noted. “Moving forward, we will remain steadfast in forging creative solutions and crafting initiatives we can genuinely stand behind, knowing they will spark conversation.”
With the increasing offerings, innovative promotional strategies, and emphases on quality and engagement, CyberAgent and ABEMA appear to be solidly positioning themselves not just as leaders within Japan’s media sphere but as new contenders ready for global prominence. By staying firmly connected with the needs and interests of their audiences, they are undoubtedly exploring fresh avenues to keep their content relevant and impactful.
