The NBA and the NBA Players Association recently revealed the top-selling jerseys and team merchandise for the first half of the 2024-25 season based on data from NBAStore.com. Leading the jersey sales for the third consecutive season is Stephen Curry of the Golden State Warriors, followed closely by LeBron James from the Los Angeles Lakers at second, and Jason Tatum from the Boston Celtics taking the third position.
This current round of sales data has also seen some rising stars making their mark. Notably, Anthony Edwards of the Minnesota Timberwolves secured the sixth spot, with newcomers Shea Gilgeous-Alexander of the Oklahoma City Thunder and Donovan Mitchell of the Cleveland Cavaliers making their first appearances on the list at positions eleven and fifteen respectively. Jalen Brunson of the New York Knicks, who ended last season ranked fifteenth, made significant improvements, climbing to fourth place this season.
On the team merchandise front, the Celtics emerged victorious, reaching the top sales position for the first time since 2008. The rankings were rounded out with the Lakers, Knicks, Warriors, and Chicago Bulls following closely behind.
The following lists outline the top-selling jerseys and team merchandise for the first half of the 2024-25 NBA season, as revealed by the NBA and NBA Players Association on January 24, 2025:
Top 15 Players for Jersey Sales:
- Stephen Curry (Warriors)
- LeBron James (Lakers)
- Jason Tatum (Celtics)
- Jalen Brunson (Knicks)
- Victor Wembanyama (Spurs)
- Anthony Edwards (Timberwolves)
- Ja Morant (Grizzlies)
- Luka Dončić (Mavericks)
- Giannis Antetokounmpo (Bucks)
- Nikola Jokić (Nuggets)
- Shea Gilgeous-Alexander (Thunder)
- LaMelo Ball (Hornets)
- Kevin Durant (Suns)
- Devin Booker (Suns)
- Donovan Mitchell (Cavaliers)
Top 10 Teams for Merchandise Sales:
- Boston Celtics
- Los Angeles Lakers
- New York Knicks
- Golden State Warriors
- Chicago Bulls
- Cleveland Cavaliers
- Dallas Mavericks
- Minnesota Timberwolves
- San Antonio Spurs
- Milwaukee Bucks
The emergence of new players like Victor Wembanyama, ranked fifth, showcases the growing interest and excitement surrounding the league as it integrates both seasoned stars and fresh talent. This blend of seasoned and rookie players indicates diverse interests yet maintains the appeal of longstanding fan favorites.
While the jerseys worn by Curry, James, and Tatum continue to fly off the shelves, the league's merchandise sales reflect broader fan engagement trends, showcasing how team performance and star power directly influence consumer behavior.
Staying updated with these sales trends helps understand fan loyalty and market dynamics within the NBA as it heads toward what promises to be another exciting season. Will Curry maintain his leading status as the season progresses? Will we see others rise to prominence as well? One thing is for sure: NBA merchandise has never been more popular, underlining just how tightly woven basketball culture is with its fans.