Fairytale Co., Ltd., based in Minato, Tokyo, has announced the launch of its latest product line inspired by the beloved anime series Crayon Shin-chan. This vibrant merchandise features fragrances representing the show's iconic characters, alongside diffusers channeling the essence of the Nohara family. Set to hit the shelves on February 14, 2025, customers can purchase these unique products via the online store DREAMING PRINCESS, Amazon, and Rakuten Market.
The star of the lineup is Shinnosuke Nohara, affectionately known as Shinnosuke or Shin-chan. The Shinnosuke Eau de Parfum aims to evoke the spirit of this notoriously mischievous five-year-old. Described by Fairytale Co. as embodying "fresh fruit bursts from the scent, capturing the essence of the most troublesome 5-year-old," this fragrance promises to deliver playful notes of mango, grapefruit, and passionfruit at its top. Moroccan watermelon serves as the middle note, concluding with the soft tones of reedwood and white musk.
Shiro, the loyal pet dog of the Nohara family, is honored with his own Shiro Eau de Parfum. This fragrance is crafted to reflect his fluffy white persona, using linen-based fresh notes. Fairytale Co. states, "The reassuring scent evolves from the pleasant freshness, much like Shiro’s protective presence over the Nohara family," as it combines top notes of pear and coriander with delightful roses and linen, finishing with musk, amber, and sandalwood.
Next up is Buriburi Zaemon Eau de Parfum, inspired by the heroic character from the series. This dynamic fragrance merges refreshing citrus elements with musky notes, promising to encapsulate the spirit of this lovable yet slightly clumsy hero. "This fragrance is dynamic and musky, embodying the slightly clumsy hero Buriburi Zaemon!" notes Fairytale Co. The perfume opens with grapefruit and honeysuckle before embracing iris and rose absolute, concluding with heliotrope, cedarwood, and white musk.
Introducing another fun twist is the Waniyama San Eau de Parfum, based on the package character from Choco Bi. Its sweet chocolate scent draws on nostalgic candies, leaving behind deliciously sweet notes as it lingers. Fairytale enthusiastically shares, "The sweet scent reminiscent of chocolate lingers deliciously, just like the character Waniyama San." This fragrance features top notes of hazelnut, bergamot, and pink pepper, with bitter chocolate, vetiver, and rose at its heart, culminating with white musk, patchouli, and vanilla.
Completing this delightful range is the diffuser inspired by the Nohara family’s home atmosphere. Dubbed the Nohara Family Diffuser, it evokes the scent of high-end hotel lobbies, perfect for fans and collectors alike. The floral and fruity notes create warmth and happiness, transforming any space. The product description humorously alludes to the family's quirks, stating, "Misae would probably love this floral aroma, bringing warmth-filled and happy vibes, perhaps even masking Hiroshi’s stinky foot odor!"
Each fragrance is presented with unique pricing: the Shinnosuke Eau de Parfum (50ml) retails for ¥5,500, Shiro Eau de Parfum (30ml) for ¥5,500, Buriburi Zaemon Eau de Parfum (50ml) for ¥5,500, Waniyama San Eau de Parfum (60ml) for ¥5,500, and finally, the Nohara Family Diffuser (50ml) at ¥3,850. Fans are encouraged to visit Fairytale Co.'s official website and selected online platforms for these exciting new releases, highlighting the ever-growing allure of the Crayon Shin-chan brand.