In the wake of a devastating earthquake that struck Myanmar on March 28, 2025, the Charoen Pokphand Group (CP Group) has mobilized its resources to provide urgent support to those affected. The tremor, which reverberated across several regions in Thailand, has led to significant destruction, including the collapse of buildings and the displacement of residents. In response, CP Group has initiated a comprehensive aid program called "CP Cares: United for Earthquake Relief," aimed at delivering timely assistance to victims and communities in crisis.
Mr. Suphachai Chearavanont, the CEO of CP Group, expressed deep concern for the employees, customers, partners, and the broader public impacted by this natural disaster. He stated, "During this difficult time, CP Group is committed to being a part of providing assistance and encouragement to alleviate the suffering and boost morale." This commitment is evident as the company has swiftly set up a "Situation Monitoring Center" to coordinate relief efforts and ensure that aid reaches those in need.
In collaboration with various business units, CP Group is providing food and essential supplies to relief organizations and community foundations actively working in the hardest-hit areas. Notable partnerships include support for the Royal Kitchen project, which operates under the auspices of the Army and volunteer organizations. These efforts include distributing food products like chicken, pork, and eggs to kitchens serving first responders and affected families.
Additionally, the company is reinforcing its commitment to community welfare by supporting small businesses and entrepreneurs facing economic challenges exacerbated by the earthquake and the ongoing economic downturn. Mr. Prasit Boondoungprasert, CEO of CP Foods, emphasized the importance of helping business partners and consumers manage living costs. He noted that CP Foods is providing ingredients and raw materials at affordable prices to food vendors, working closely with retailers like Big C to ensure accessibility.
CP Group's outreach extends to the agricultural sector, where it is actively collaborating with the Department of Livestock Development (DLD) and K9 teams to assist in rescue operations. This includes providing food products for military dogs involved in search and rescue missions, showcasing the company's holistic approach to disaster response.
As part of its initiative, CP Group is also conducting safety inspections of its facilities across Thailand to ensure the well-being of employees, customers, and partners. This proactive measure aims to prevent any potential hazards and maintain operational safety amid the crisis.
The company has encouraged all sectors to join in the relief efforts, emphasizing that every contribution counts. The overarching message from Mr. Suphachai is clear: "Every life in our business chain is part of one family, and every act of kindness combined is a powerful force that will help Thailand and Myanmar overcome this crisis together."
In addition to immediate relief, CP Group is focusing on long-term recovery strategies, aiming to promote sustainable living and economic resilience. The establishment of a "Job Creation Center" is one such initiative, designed to provide employment opportunities and support various business groups affected by the earthquake.
As the situation continues to evolve, CP Group is committed to keeping the public informed and engaged. They have urged citizens to stay updated with information from government agencies and to cooperate in ensuring safety and sustainable recovery efforts.
In conclusion, the Charoen Pokphand Group's swift response to the recent earthquake illustrates its dedication to community support and resilience in the face of adversity. By leveraging its resources and partnerships, CP Group is not only providing immediate relief but also fostering a spirit of solidarity and hope for recovery in the affected regions.
