A machinery operator from Cowansville, Richard Choinière, became the 21st millionaire in the Vente du million Tanguay on Saturday, May 3, 2025, taking home a staggering one million dollars. The excitement surrounding this annual event, which has been running for 21 years, was palpable as Choinière and other finalists gathered for the live drawing on the popular television show, Salut Bonjour week-end.
Choinière, a 58-year-old motorcycle enthusiast, was understandably overwhelmed by his win. "It feels surreal; I can’t quite grasp what just happened," he shared shortly after learning he had won the grand prize. His win not only brings him a million dollars but also includes a Tanguay gift card worth $5,000, a prize shared by the other nine finalists.
Each of the ten finalists in this year's event, drawn from across Quebec, received $5,000. The finalists included individuals from various backgrounds and professions, showcasing the diversity of the participants. For instance, Jean-Michel Tremblay from Lac-Beauport is a construction entrepreneur who enjoys water sports, while Brigitte Séguin from Sherbrooke is a dynamic retiree who organizes fundraising hikes for a local charity.
David Dumont from Saint-Lambert-de-Lauzon is currently building a house and enjoys sports like golf and fishing. Karine Lyrette from Val-des-Monts is a full-time mom and former government employee, while Dave Tremblay from Quebec City, who works in high-voltage electricity, loves cycling. Lucie Francis from Sherbrooke is a large family woman who enjoys spending time with her loved ones, and Julie Fillion from Gatineau works in healthcare and has a passion for drawing and knitting.
Richard Boucher from Saint-Augustin-de-Desmaures, now retired from a provincial government role, has taken up cycling as a hobby, while Isabelle Joannette from Laval, a special education technician, has a creative side, having published a novel inspired by real events.
Choinière expressed his plans for the winnings, stating that he and his wife, Esther Paradis, who has been by his side for 22 years, are looking forward to traveling together. "We’ll take some time to relax and decide how to best use this money," he said, adding that they also plan to spoil their children and grandchildren with their newfound wealth.
Reflecting on his unexpected fortune, Choinière admitted he initially thought the announcement of his finalist status was a scam, as he had not anticipated winning such a significant prize. His purchases at Tanguay, made with an eye for discounts, turned out to be fortuitous. "I bought a stove and a refrigerator, thinking I was just getting a good deal, and here I am!" he laughed.
Charles Tanguay, president of the retail company, was present at the event and expressed his joy in awarding the grand prize. "It’s indescribable to be able to make someone a millionaire every year as a way to thank our customers. Each year, we see the sale grow, and that’s thanks to the trust people have in Tanguay," he said. Tanguay emphasized the importance of supporting local businesses and expressed pride in the fact that most of their sales come from Canadian and Quebecois companies.
The Vente du million Tanguay not only provides financial opportunities for participants but also fosters a sense of community and excitement among Quebec residents. The annual event has become a tradition, with many eagerly awaiting the chance to win life-changing sums of money.
As Choinière and the other finalists reflect on their experiences, it’s clear that this event continues to bring hope and joy to many. With dreams of travel and family gatherings ahead, Richard Choinière's life has taken a remarkable turn, reminding us all of the unexpected joys that can come from a simple purchase.
In a world where financial stability can often feel out of reach, stories like Choinière’s resonate with many. His journey from a regular machinery operator to a millionaire highlights the transformative power of luck and opportunity. The Vente du million Tanguay remains a beacon of hope for those looking to change their lives, one ticket at a time.
