The fundraising campaign initiated by the Gaviões da Fiel, aiming to help pay off the debts of the Corinthians’ Neo Química Arena, has hit some bumps on the road after starting strong. The campaign was launched on November 27, 2023, with the ambitious goal of raising R$ 710 million—an obligation owed to Caixa Econômica Federal for the construction of the stadium located in Itaquera, São Paulo.
After one month, the campaign has garnered approximately R$ 33.6 million, which corresponds to 4.8% of the total amount needed. Initially, the fundraiser saw daily contributions exceeding R$ 2 million, but this figure has since dropped, with current averages hovering around R$ 1 million per day.
To keep the momentum going, the campaign is set to run until May 2025, giving donors ample time to contribute as it seeks to hit its target. Contributions can be made with a minimum donation of R$ 10 via PIX—an instant payment system popularized across Brazil. The funds collected will be deposited safely through a specific escrow account, ensuring they are not mismanaged or accessed by Corinthians before the campaign ends.
Among the notable contributors so far are Cássio, the idol goalkeeper of Corinthians now playing for Cruzeiro, and prominent names from Brazilian entertainment like the television presenter Serginho Groisman. The drive has also generated some friendly rivalry between major donors, each vying for the title of principal contributor as the campaign continues.
The funds raised from this campaign are intended to settle the construction loan taken out by the club to build the much-celebrated Neo Química Arena, with its financing arrangements currently calculated at R$ 710 million. If the fundraising campaign does not meet this financial goal, the money collected will still be utilized to renegotiate and potentially clear, or at least lessen, the club's debt with Caixa Economica.
Campaign organizers are optimistic, hoping to rejuvenate their efforts through increased marketing strategies and by engaging both current and past Corinthians players—who will serve as ambassadors to promote the cause. Notable figures from key sporting roles and entertainment backgrounds have already joined, raising awareness and encouraging fan participation.
Donors receive various incentives for their contributions. Everyone who donates will receive a certificate of donation from the club, providing each contributor with recognition. For those who give R$ 100 or more, there’s the added honor of having their name displayed on a mural within the stadium itself, fostering community and connection among the supporters.
Fans can track the fundraising progress through the official campaign website, which offers real-time updates on total funds raised. More than just a financial campaign, this effort reflects the passion and dedication of Corinthians supporters, channeling their love for the club as they strive to boost their beloved stadium's financial standing.
Even with the challenges faced, the Gaviões are determined to keep hopes high, ensuring this campaign remains active and vocally prominent within the Corinthians community. The collective goal not only seeks financial recuperation but aims to strengthen the bond among supporters and uphold the legacy of the Neo Química Arena.
