Converse has officially unveiled Shai Gilgeous-Alexander’s first signature shoe, the SHAI 001, during the NBA All-Star Weekend events held on February 15, 2025, in San Francisco. This launch marks not only the start of the footwear's anticipated release but also highlights the significant milestone for the Oklahoma City Thunder guard as he joins the select group of NBA stars, becoming just the tenth player with such recognition.
The SHAI 001 is the culmination of Gilgeous-Alexander's imaginative vision—he reflected his passion and artistry throughout the design process, having begun sketching as a child. "I poured my heart and soulinto the SHAI 001, and I’m proud to share it with the world," said Gilgeous-Alexander during the shoe's showcase. He explained how this new model is not just for athletes but is meant to resonate with everyone: "We made the SHAI 001... for everyone – from the athlete who’s in the gym three times a day to the kids who just want to express themselves on or off the court." This philosophy of versatility is evident throughout the shoe's design, which harmonizes comfort, containment, durability, and style.
After signing with Converse as part of his role as Creative Director for the basketball division, Gilgeous-Alexander was afforded creative freedom allowing him to sketch ideas and make them come to life collaboratively with the design team. He was deeply involved throughout the entire process and provided his initial sketches—which would eventually inspire the final design. Jared Carver, CEO of Converse, shared, "We gave Shai creative control... to proudly deliver the SHAI 001," - emphasizing the integration of Gilgeous-Alexander's artistic input at every step.
While the aesthetics of the SHAI 001 stand out with its low-top cut and iconic “Butter” colorway, the shoe's functional elements are impressive as well. Designed to suit both on-court performance and street fashion, features like the innovative zipper system—allowing various styling options—and the use of Nike’s Zoom Air technology for responsive performance capture the distinct spirit of Gilgeous-Alexander's playing style. "I've never met an athlete who can sketch like Shai," commented Steven Keatings, Global Senior Creative Director at Converse, highlighting the uniqueness of Gilgeous-Alexander's contributions.
Gilgeous-Alexander, who is consistently ranked among the elite players—averaging 32.6 points, 5.1 rebounds, and 6.0 assists per game this season—showcases the SHAI 001 at this season's All-Star Game. Not long after the reveal, Converse plans to launch the shoe globally, slated for release later this year. Fans are encouraged to look out for additional colorways and variations, expected to follow this initial offering.
This new signature sneaker emerges at the 90th anniversary of Chuck Taylor’s signature being added to the Converse All-Star, showcasing the perfect blend of past influences and future aspirations. Given the brand's notable history, with stars like Chuck Taylor and Dwyane Wade preceding him, the excitement surrounding Gilgeous-Alexander’s SHAI 001 is palpable, uniting tradition with innovation as Converse aims to redefine its identity within basketball footwear.
The SHAI 001 signifies more than just another sneaker—it embodies Gilgeous-Alexander's narrative as he weaves creativity, athleticism, and style together. For fans and consumers alike, this sneaker promises to be the beginning of new possibilities within basketball culture and sneaker fashion.
With the launch event featuring immersive exhibitions planned at the "SHAI 001 STUDIO" pop-up experience, attendees will explore the shoe's design elements and customization opportunities firsthand. Converse appears poised to re-establish itself at the core of basketball, with Gilgeous-Alexander leading the charge as both the athletic and creative figure bringing the SHAI 001 to life.
Whether you’re interested as an athlete, designer, or simply as someone who enjoys stylish footwear, the SHAI 001 is set to make waves both on and off the court. With its blend of technical performance and aesthetic appeal, the SHAI 001 is more than just shoes; it’s a landmark moment for Shai Gilgeous-Alexander, Converse, and the NBA overall—a new chapter waits to be written.